by Tyson Madliger | Jan 12, 2014 | Automotive Social Media, Dealer Tips, General
[vc_row][vc_column width=”1/1″][vc_column_text] Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or...
by Tyson Madliger | Jan 11, 2014 | Automotive Social Media, Dealer Tips, General, Infographics
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry a couple of years ago but faded quickly once it became apparent that many of the strategies being pushed by gurus and vendors simply weren’t...
by Tyson Madliger | Jan 8, 2014 | Automotive Social Media, Dealer Tips, General
I have a secret. I rely on others to find stuff for me. It’s a sad situation; I often feel like I’m using people, but they’re going to do it whether I use them or not, so I might as well take advantage of them. If you’re a dealer or vendor, you...
by Tyson Madliger | Jan 6, 2014 | Dealer Tips, General
For the last seven years, I have been following the various automotive social networks. The majority of them are on the Ning platform but there are a couple of strong exceptions. In many ways, they’re all the same other than the audiences. You can look at...
by Tyson Madliger | Jan 6, 2014 | Automotive Content, Dealer Tips, General
One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content strategy with me. It was one of those moments in which the significance doesn’t hit for a couple of days. This...
by Tyson Madliger | Jan 2, 2014 | Automotive Social Media, Dealer Tips, General
Social media seems to be in a constant stage of flux. The tactics and strategies that were in play yesterday might not work as well tomorrow… or may work even better. Keeping up with everything is both the biggest challenge and our biggest advantage; the...
by Tyson Madliger | Jan 1, 2014 | Dealer Tips, General, Our Services, VDP Marketing
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they want to buy. As a result, the most important way to reach people when they are low in the buying funnel is by exposing your vehicle details...
by Tyson Madliger | Dec 31, 2013 | Automotive Consultation, Dealer Tips, General
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing...
by Tyson Madliger | Dec 28, 2013 | Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death,...
by Tyson Madliger | Dec 26, 2013 | Dealer Authority, General, News, Philosophy
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the...
