by Tyson Madliger | Aug 6, 2014 | Dealer Authority, General, Philosophy
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing...
by DA Staff | Aug 5, 2014 | General, Offbeat Car News, Social Cars
In most cases, manufacturers try to avoid drastic departures from their standard vehicle lines, particularly for popular models. They might give a 2-door and a 4-door option or a sportier version of a vehicle, but they rarely do such a dramatic change in the body...
by Jeff Glackin | Aug 3, 2014 | Automotive Content
There is a certain mentality that has been embedded in those of us who have been in the automotive industry for a while that works in some cases but not in others. It’s the idea that you need to be careful about the amount of information you give to customers,...
by Tyson Madliger | Aug 1, 2014 | Automotive Conferences, General
Every year, dealers, OEMs, and vendors descend to Las Vegas to attend the Driving Sales Executive Summit. This is one of the premier educational events of the year with an incredible array of both speakers and networking events. No event gets as many raving reviews as...
by Tyson Madliger | Jul 31, 2014 | Automotive Advertising, Automotive Social Media, Dealer Tips, General
The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready...
by Tyson Madliger | Jul 30, 2014 | Automotive Advertising, Automotive Social Media, Dealer Tips, General
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is...
by Tyson Madliger | Jul 21, 2014 | Dealer Authority, Dealer Tips, General
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re...
by Tyson Madliger | Jul 20, 2014 | Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy
If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when...
by Tyson Madliger | Jul 1, 2014 | Automotive SEO, Dealer Tips, General
The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that...
by Tyson Madliger | Jun 21, 2014 | Automotive Social Media, Dealer Tips, General
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly...
