by Tyson Madliger | Sep 3, 2014 | Automotive Social Media, Dealer Tips, General
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media...
by Tyson Madliger | Sep 2, 2014 | Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy
I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods...
by Tyson Madliger | Aug 30, 2014 | Automotive Conferences, Dealer Authority, General, News
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive...
by Tyson Madliger | Aug 26, 2014 | Dealer Authority, General, News
Earlier this year, we wanted desperately to help our clients find the right chat solution. I explored many dealer websites and became upset at how abysmal most chat solutions had become, so I set out to review them to find one to recommend. After seeing the field and...
by Tyson Madliger | Aug 22, 2014 | Automotive Conferences, General
You’ve seen her speak at Driving Sales Executive Summit, Internet Battle Plan, and several other automotive conferences. The next place you’ll see her is before the packed room at the upcoming Internet Sales 20 Group. She’s Subi Ghosh, and...
by Tyson Madliger | Aug 17, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers measurable ROI for a month for FREE. Dealers who want to see what it’s all about simply need to cover the cost of...
by Tyson Madliger | Aug 11, 2014 | Automotive Conferences, Dealer Authority, General, Philosophy
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking...
by Tyson Madliger | Aug 11, 2014 | Automotive Conferences, Dealer Authority, General, News
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where the cool kids in automotive get to hang out and see the latest and greatest. We’ll maintain our...
by Tyson Madliger | Aug 6, 2014 | Dealer Authority, General, Philosophy
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing...
by DA Staff | Aug 5, 2014 | General, Offbeat Car News, Social Cars
In most cases, manufacturers try to avoid drastic departures from their standard vehicle lines, particularly for popular models. They might give a 2-door and a 4-door option or a sportier version of a vehicle, but they rarely do such a dramatic change in the body...
