by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales
Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
by Dealer Authority | Jan 3, 2022 | Automotive Industry, Business, Philosophy
The Year of Big Challenges and Creative Solutions The auto industry persevered through another unprecedented year of challenges affecting every aspect of the business. Now, let’s look back at the wild ride that was 2021 and see what experts predict for 2022. Broken...
by William Haynes | Oct 29, 2021 | Automotive SEO, Dealer Websites
Anyone who’s managed a website before is familiar with the dreaded terror of search algorithm updates. One slight change can cause a gasp as your website rankings inexplicably plummet or skyrocket based off little to no change on your end. It’s even worse when...
by Dealer Authority | Oct 15, 2021 | Automotive Advertising, Automotive Events, Automotive Social Media, Instagram, Social Cars
Postcards from Our Epic Virtual Road Trip Summer may be over, but we squeezed in one last road trip, going coast to coast—and even back in time—to find America’s most notable dealerships. So let’s take a look back at our 30 Days of Dealers. Our Roadmap to...
by Victoria Klum | Aug 14, 2021 | Automotive Content, Offbeat Car News
After facing extinction several times, EVs have progressed to become the future of the automotive industry. Let’s check out the history of electric vehicles and how they’ve evolved over time. How it Started: a Cleaner Way to Travel Electric vehicles are...
by Caitlin Hightower | Jul 13, 2021 | Automotive Social Media, General, Instagram
Organic: important in the produce aisle, but even more important on your Instagram feed. And no, we’re not talking about filling up your account with photos of lush kale leaves or free-range eggs when it comes to exercising organic Instagram best practices. The...
by Victoria Klum | May 24, 2021 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Increasing Sales
If your car dealership is feeling the inventory pinch, you’re not alone. The good news is, using smart automotive marketing strategies, you can win the inventory game. And you won’t have to blow your budget. How Did We Get Here? Just as we started to emerge from our...
by Mike Holland | Apr 14, 2021 | Automotive SEO, General
If you haven’t heard of it yet, then you might be missing out. Image SEO has quickly become a key component to the success of your online content and organic search rankings. But don’t worry. It’s not too late to optimize your visual content and start reaping the...
by Tyson Madliger | Mar 26, 2021 | Automotive SEO, Dealer Websites
Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
by Brooke Mikuski | Mar 1, 2021 | Automotive Advertising, Automotive SEO, Dealer Tips, Dealer Websites
Local search is a hot topic these days, and for a good reason. It’s an SEO strategy that helps your dealership be more visible on local Google search results. Any business that has a physical location or serves a specific geographic area can benefit from...
