by Tyson Madliger | Jan 1, 2015 | Automotive Social Media, General, Our Services
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of...
by Tyson Madliger | Dec 17, 2014 | Automotive SEO, Dealer Authority, Dealer Tips, General, News
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As...
by Tyson Madliger | Nov 7, 2014 | General
One of the most important reasons that we formed our company in the first place is because we wanted to change the way that dealers receive their digital marketing. We found our niche in social media marketing and search engine optimization, but now it’s time to...
by Erika Simms | Nov 3, 2014 | Automotive Content
We’ve all heard the sayings or read the articles about how company culture starts at the top. Companies like Apple, Zappos, and Amazon have been the subject of case studies that demonstrate how leadership at the upper echelon can translate into happier and more...
by Willis Williams | Nov 3, 2014 | Automotive Content
Before anyone condemns me for throwing stones at other vendors, you should know that they’re not doing what I’m about to talk about for bad reasons. In fact, they believe they’re doing the right thing. Unfortunately, it’s not what’s best...
by Erika Simms | Nov 3, 2014 | Automotive Content
There has been a lot of hoopla over the last few days about the apparent death of organic reach on social media for businesses. The idea that has been floating around is that posts that appear to be ads are no longer going to get much exposure without ad dollars...
by Tyson Madliger | Nov 2, 2014 | Automotive Content
When it comes to the almighty quota, which sales tactic works the best for the team? Some dealerships prefer an up system, while some prefer to have a simple open sales floor. There are advantages to both systems, of course, but does one weigh in over another?In...
by Tyson Madliger | Oct 26, 2014 | Dealer Authority, Dealer Tips, General
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life...
by Tyson Madliger | Oct 24, 2014 | Automotive Conferences, Dealer Authority, General, Philosophy
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which...
by Tyson Madliger | Oct 10, 2014 | Automotive Conferences, Dealer Authority, General
Building a startup is hard. It’s about using sweat instead of cash. It’s about finding the exact right people instead of mass hiring because every role is absolutely crucial. It’s about a diet that consists of ramen noodles and home-brewed espresso...
