by Jeff Glackin | Feb 13, 2015 | Automotive Content
We’ve had some discussions internally about the idea that dealers should have social media coverage 7-days per week. It has been our opinion since the beginning that social media doesn’t sleep. It doesn’t take weekends off. Is this a necessity in the...
by Tyson Madliger | Feb 3, 2015 | Dealer Analytics, Dealer Tips, General
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to...
by Willis Williams | Feb 2, 2015 | Automotive Content, General
There’s one type of return on investment that most car dealers seem to be focused on. There’s another form that seems to be totally missed. In this growth market, ask yourself one question: “Why not both?” The part that is really starting to...
by Tyson Madliger | Jan 27, 2015 | Automotive Social Media, Dealer Authority, Dealer Tips, General
There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social....
by Tyson Madliger | Jan 26, 2015 | Dealer Tips, General, Reputation Management
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right...
by Tyson Madliger | Jan 16, 2015 | Automotive SEO, Dealer Tips, General
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It...
by Tyson Madliger | Jan 13, 2015 | Automotive PPC, Automotive SEO, Dealer Tips, General
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days...
by Tyson Madliger | Jan 6, 2015 | Dealer Authority, General, News
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years...
by Tyson Madliger | Jan 4, 2015 | Automotive Conferences, Dealer Authority, General, News
It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to...
by Jeff Glackin | Jan 2, 2015 | Automotive Content, Automotive Social Media, General, Social Cars
Instagram is a fairly new platform to the social media lineup, but it is seriously underutilized when it comes to marketing. For those who do not know, Instagram is a social media platform that allows users to share images with their friends in a fun and quirky way....
