by Erika Simms | Aug 3, 2017 | Automotive Content
I grew up at car dealerships. I first started working for my father’s Mazda-Kia store when I was 12-years-old and I’ve been in the car business ever since. So many things have changed in the last few years, let alone the last decade, and we’ve all...
by Erika Simms | Aug 3, 2017 | Automotive Content
Social media can be time consuming or it can be nice and easy. Both strategies are valid, but as we mentioned on a blog post titled “On Social Media, the Middle Ground is No Man’s Land”, there really is no in-between. Note: what I’m about to show you...
by Erika Simms | Aug 3, 2017 | Automotive Content
Twice in the last year, we’ve heard debates at conferences about which to do first, develop a proper process or generate more leads. It always comes down to the process people talking about burning through leads and the lead people saying that more opportunities...
by Jeff Glackin | Jul 12, 2017 | Automotive Social Media, General
Facebook makes it very easy to spend money on their ad platform. Getting results is a whole different story. Hopefully, by now your dealership has at least experimented with spending money on Facebook. It is really the only way to get true targeted results. Many will...
by Tyson Madliger | Jun 29, 2017 | Automotive Content, Automotive SEO
I have worked in the automotive industry for 19 years. Most of my career I have worked for some of the largest automotive vendors in sales and sales management. Because of my insider understanding of the pitfalls faced by the “big guys” I founded Dealer Authority...
by Jeff Glackin | Jun 26, 2017 | Automotive Content, Automotive SEO, General
Car dealers want to sell as many cars to as many people as possible. The value of a Camry doesn’t go down if three more people buy one, in fact, sales increase with popularity. As a dealer, the more you sell the more money you make, simple business. I bet you would...
by Willis Williams | Jun 14, 2017 | General
“You’re dealership is complete crap, your all lyars and theeves.” This is something we all deal with on social media. It affects our professional and personal online lives: INTERNET TROLLS. Internet Trolls are the absolute worst to encounter on...
by Jeff Glackin | Jun 12, 2017 | General
Do you remember back in grade school when your math teacher made you show your work? Do you remember why she did that? Simply, to make sure you didn’t take any shortcuts like using a calculator, or straight up cheat by looking for the answers in the back of the book...
by Tyson Madliger | Jun 5, 2017 | General
If you are eagerly looking forward to sell your car online and don’t know much how to go ahead then you need to carefully plan on that. In general, selling vehicles on the internet requires various innovative steps that are way divergent from that of traditional...
by Willis Williams | May 31, 2017 | Automotive Content, General
Live video is truly taking over Facebook these days. If you have a business page, surely you’re using this feature, right? Let’s assume you broadcast live on a fairly regular basis. Wouldn’t you like your live broadcast to reach more people? Of...
