by Erika Simms | May 19, 2017 | Automotive Consultation
One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn’t scare any of them from reaching out to us; don’t worry, I’m not naming names. I’m focused on a particular practice, not the...
by Willis Williams | May 12, 2017 | Automotive Content
Pointing fingers. It’s something that everyone at the dealership who has dealt with vendors over the years has experienced from time to time. The website provider to the inventory provider. The Inventory provider points to the pricing tool. The pricing tool...
by Erika Simms | May 5, 2017 | General
http://www.dealerauthority.com.customers.tigertech.net/wp-content/uploads/2017/05/may-instagram-promo-shorter.mp4 Dealer Authority is excited to announce a rare special promotional offer to dealers who are ready to dominate. Sign up this month with our proven...
by Erika Simms | Apr 24, 2017 | Automotive Content
Does your digital marketing partner spend as much time keeping up with changes in social media, as they do keeping up with the Kardashians? When there is down time at the dealership, does your in-house Facebook guy study Facebook for business, blogs, forums, groups...
by Erika Simms | Apr 14, 2017 | Automotive Content
Dealer Authority is a boutique automotive digital marketing agency specializing in unique, custom content generation for Search and Social domination by highly competitive car dealers. One of the most important roles to our success is our Social Media Strategist...
by Jessica Robertson | Apr 13, 2017 | Automotive Content
Let’s face it, for a millennial, shopping for a new car is a daunting task. We would rather drive our beat up hand-me-down first car into the ground than step foot into a car dealership. Why? We don’t want to deal with you people. You TV-infomercial-come-alive...
by Jeff Glackin | Apr 7, 2017 | General
There’s a phrase that every marketing manager, internet manager, and general manager at car dealerships should remove from their minds when dealing with vendors. “Set it and forget it.” Now that I’ve been on the vendor side for over a year, I...
by Erika Simms | Apr 3, 2017 | Automotive Content, Automotive Social Media
Have you ever wondered how we sell cars with Facebook and other social media platforms? Well, today is your lucky day because we’re here to shed light on our expert social media strategy. At Dealer Authority, we’re all about transparency and happy to...
by Jillian Ambrose | Mar 30, 2017 | Automotive Content
Let’s step out of the automotive world for a second and head to Target. Yes, Target. From the moment you park your car, you are flooded with visual brand cues. Red carts in the corrals, giant red cement balls, a giant red bullseye all lit-up and red electric doors,...
by Brian West | Mar 29, 2017 | Automotive Content
Generating quality interactive content on your dealership’s Facebook business page requires more than simply asking a question. The goal of interactive content is to be entertaining, thought-provoking, and allow the viewers to share their opinions. Interesting...
