Automotive Color Trends in 2019

Automotive Color Trends in 2019

Has anyone else noticed the change in color trends sweeping the automotive industry? Dealer Authority decided to do a little digging to see what exactly is driving some of the new trends. Axalta, a liquid and powder coating company, recently released a series of paint...
Inclusion in Your Dealership’s Marketing Message

Inclusion in Your Dealership’s Marketing Message

A well-crafted marketing strategy is one that considers the target market of the brand’s ideal customer. Sometimes, and without intention, we can miss the mark when it comes to building a marketing strategy that includes the full scale of demographic profiles that...
American Made: The Ford Mustang

American Made: The Ford Mustang

This Independence Day, we wanted to take a moment to recognize an iconic automobile that overflows with 100% American Pride. We had several options that would’ve been great, but when we thought about it, there was one vehicle that stood out from the rest –...