by Sandy Zannino | Apr 15, 2019 | Automotive HR
Anyone a little bit scared about #MeToo? It’s ok… me to actually (pun intended). As protecting profits is what I do, the increased risk of sexual harassment claims has weighed heavily on my mind since 2017, the year of Harvey Weinstein. And let’s face it,...
by Brian West | Apr 10, 2019 | Automotive HR, Philosophy
There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
by Kayla Maneen | Apr 8, 2019 | Dealer Authority, Philosophy
What’s the spirit of life if not to be adventurous? Taking risks and earning rewards is a big part of what drives our team, and that’s why “Be Adventurous” is our final pillar of values here at Dealer Authority. 1. Inquisitive Minds As mentioned in a previous pillar,...
by Willis Williams | Apr 5, 2019 | Automotive Social Media
Having a strong marketing plan for your dealership is vital in today’s digital age. When it comes to your digital marketing, especially regarding Facebook, you ned a solid plan. Just dropping posts on your Facebook business page is “OK” but...
by Tabitha Flythe | Apr 2, 2019 | Automotive Events, Dealer Authority
Last week, the VP, Erika Simms and I packed our things and headed to Denver, Colorado. Our destination – the Innovative Dealer Summit. This event is in its 11th year, and the word around the convention center was that like a fine wine – it gets better with...
by Kayla Maneen | Mar 29, 2019 | Dealer Authority, Philosophy
We were not meant to walk this earth alone. Humans are here to support each other, to learn and grow, and to be part of a bigger community. When we band together, we’re at our best. And when we help each other, we feel our best. The team here at...
by Tyson Madliger | Mar 22, 2019 | General
When I talk to those working in the automotive industry, many think because they’ve hired internal staff or a marketing agency to manage specific aspects of their digital marketing strategy, and they may have seen some positive results, that their jobs are done....
by Jessica Robertson | Mar 19, 2019 | Automotive SEO
While some “experts” in the industry may argue that Voice Search doesn’t affect the car business, at Dealer Authority we know that brushing the fastest growing search trend under a rug doesn’t make our clients sleep better at night. The automotive industry has always...
by Kayla Maneen | Mar 15, 2019 | Dealer Authority, Philosophy
We’ve got spirit, yes we do! We’ve got team spirit, and wanna share it with you! “Team” here at Dealer Authority is sometimes synonymous with “family.” We are a close-knit group of intellectual, creative people with a common passion—helping you sell cars. What makes...
by Emily Bower | Mar 13, 2019 | Automotive Social Media
I’ve always said that building social media content is like throwing a party… You have to be ready on time, be polite yet engaging, and give party goers a great combination of entertainment and insight into big topics. But time and time again, companies try to...
