by Brian West | Jun 4, 2019 | Automotive Social Media
Has your dealership hopped on to the Instagram bandwagon yet? And if so are you utilizing Instagram Stories? If not – you are missing a huge opportunity to get in front of a (mostly) untapped audience. With stories, you can hit customers with a short but sweet...
by Brooke Mikuski | Jun 3, 2019 | Automotive PPC, Automotive SEO, Automotive Social Media
Facebook, Instagram, Snapchat, email. These days, there are endless opportunities to create rapport with your customers online. Interacting with them on these channels is a necessity to keep your dealership sales on fire. If you want to make sure you’re staying...
by Tyson Madliger | May 28, 2019 | Automotive Events
There is a constant battle among marketing professionals over the relevance and impact of traditional versus digital marketing. What methods have the best return on investment? What is going to lead to an increase in sales? Is traditional marketing dead? Marketing...
by Brooke Mikuski | May 15, 2019 | Automotive Social Media
With social media platforms—both old and new—becoming more and more popular, the risk of copyright infringement through the sharing of content is more crucial now than ever before. Many social media platforms give the ability to re-post, save, or share other people’s...
by Tyson Madliger | May 10, 2019 | Automotive HR, Dealer Authority
Dealer Authority prides itself on cultivating meaningful relationships with all of our clients. Being a boutique agency gives us the opportunity to work one-on-one with our dealers and provide them with a concierge level of service with our digital solutions. In this...
by Katie Mares | May 9, 2019 | Dealer Tips, Increasing Sales
Why does it matter; why should you tailor the brand experience to the Decision Maker; the woman? Besides the fact that women are the original social media, sharing their stories of outstanding experiences and happenings in life with just about anyone that will listen,...
by Tyson Madliger | May 8, 2019 | Automotive Advertising
How many times have I heard, “We just don’t have anyone on staff who can design things like that for us.”? It’s true that creating marketing-worthy artwork can be daunting for those that operate more on the left side of their brain rather than their right, but I am...
by Brian West | May 6, 2019 | Automotive Social Media
Bad news, sad memes, and people bombarding you with items for sale is what Facebook has become over the last few years, but there are many of us in the digital marketing industry pushing for a new and more positive social media environment to engage our social media...
by Caitlin Hightower | Apr 29, 2019 | Automotive Social Media
Social media isn’t an option for businesses anymore, and this shouldn’t come as a surprise. With Facebook, Instagram, Pinterest, Twitter, and many other platforms competing for your customers’ attention, having a smart social media strategy in place will go far in...
by Brooke Mikuski | Apr 24, 2019 | Philosophy
I have no clue what I’m doing and everyone is going to know. I don’t deserve to be here. I only got the job because my co-worker recommended me and I interview well. – The Imposter Sound familiar? It’s possible that while you’re navigating your current job,...
