Memorial Day Weekend Sales Prep

Memorial Day Weekend Sales Prep

How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time.  Then COVID-19 happened. Car...
PPC Strategy During a Pandemic

PPC Strategy During a Pandemic

Even now, with a limited PPC budget, ads can still convert. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are working from home, kids are logging into digital...
We’re Going to Get Through This

We’re Going to Get Through This

Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
How to Market Cars to the Female Consumer

How to Market Cars to the Female Consumer

This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
New Year, New Google Core Algorithm Updates

New Year, New Google Core Algorithm Updates

What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and is it going to affect our client’s rankings? Luckily, since we do...
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