by Tabitha Flythe | Oct 21, 2019 | Automotive PPC
Pay-per-click is the old faithful of the automotive industry because it works! Since its creation in October of 2000, PPC has provided car dealers the ability to reach shoppers that are actively searching for a new or pre-owned car. With search engines like Google,...
by Willis Williams | Oct 18, 2019 | Offbeat Car News
Let’s be honest. The Toyota Prius has always had a stigma in the automotive industry of not being a fun car to drive. Despite the fact that it’s a good car, it always seems to frequent in a “punchline space” whenever it’s talked...
by Tabitha Flythe | Oct 16, 2019 | Automotive Advertising, Dealer Tips
As a marketer and visual strategist, I am always on the hunt for new ways to improve and advance our internal and external marketing strategies, and how these strategies can be applied to the way we approach our clients’ digital presence on social media, on...
by Emily Bower | Oct 14, 2019 | Automotive Social Media
With more than one billion active users on the platform every month, Instagram is a popular social media platform that continues to garner audiences around the world. But as with everything in the digital space, the platform experiences changes in functionality and...
by Kayla Maneen | Oct 11, 2019 | Automotive Advertising
We all know that consumers want video content to help them make shopping decisions. In my recent article on the Google study that shows that 54% of people want to see more video content from marketers, I mention that video gives consumers the confidence to buy, is...
by Simon Clark | Oct 7, 2019 | Automotive SEO, Increasing Sales
While trying to optimize your site’s pages for best SEO practices, it can be easy to lose yourself in all the rules and forget that ultimately, your site should be focused on your users, not search engines. Google’s number one basic principle is “Make pages primarily...
by Kayla Maneen | Oct 3, 2019 | Automotive SEO
In our world of ever-evolving technology, we know that it’s important to update our SEO strategy when needed in order to keep earning high Google rankings. SEO is an interesting mix of science and art—nothing is set in stone, it’s open to interpretation, and yet there...
by Kayla Maneen | Sep 27, 2019 | Automotive SEO
When it comes to SEO, you want to make sure you’re killing the game (and not your Google rankings). Whether you feel like you’re a seasoned SEO expert or a newbie, there are always little things to watch out for. Make sure you’re not making these top SEO mistakes—your...
by Kayla Maneen | Sep 20, 2019 | Automotive Advertising, Automotive Content
There’s no doubt that video has become an invaluable commodity to businesses across the world for everything from product showcasing to employee Q&A sessions. The stats don’t lie: According to Hubspot, 54% of people want to see more video content from marketers,...
by Willis Williams | Sep 16, 2019 | Automotive Advertising, General, Offbeat Car News
When it comes to familiar names in automotive, the Chevy Blazer is one that is hard to forget. It’s safe to assume that everyone in the United States currently over the age of 35 probably knows someone that owned a Blazer at one point or another –...
