How Relevant is a Relevance Score?

How Relevant is a Relevance Score?

Facebook’s Business Manager is the central hub for our social media team. Business Manager is where we build Facebook ads for our clients, analyze their traffic, and build out their monthly campaigns. It’s an invaluable resource, but it seems that Facebook is still...
Automotive Color Trends in 2019

Automotive Color Trends in 2019

Has anyone else noticed the change in color trends sweeping the automotive industry? Dealer Authority decided to do a little digging to see what exactly is driving some of the new trends. Axalta, a liquid and powder coating company, recently released a series of paint...
Inclusion in Your Dealership’s Marketing Message

Inclusion in Your Dealership’s Marketing Message

A well-crafted marketing strategy is one that considers the target market of the brand’s ideal customer. Sometimes, and without intention, we can miss the mark when it comes to building a marketing strategy that includes the full scale of demographic profiles that...
American Made: The Ford Mustang

American Made: The Ford Mustang

This Independence Day, we wanted to take a moment to recognize an iconic automobile that overflows with 100% American Pride. We had several options that would’ve been great, but when we thought about it, there was one vehicle that stood out from the rest –...
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