by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Have you heard about Dealer Authority’s new digital marketing offerings for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know that Dealer Authority is now offering graphic design...
by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
by Tabitha Flythe | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Tabitha Flythe | Apr 27, 2020 | Automotive Advertising
You have your online car-buying process up and running, and you have educated your sales staff and BDC department on how you are going to handle shop from home leads. Then slowly, showrooms around the United States begin to re-open as their state deems fit; however,...
by Tabitha Flythe | Apr 10, 2020 | Automotive PPC
advertising Even now, with a limited PPC budget, ads can still convert. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are working from home, kids are...
by Tabitha Flythe | Apr 1, 2020 | General
Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
by Jessica Robertson | Mar 23, 2020 | General
With some restrictions being lifted on what platform a dealership can represent itself on, many car dealers are in the process of switching website providers. Many dealers opting for change may have been locked into a contract with CDK Global, now known as Sincro...
by Tabitha Flythe | Mar 10, 2020 | Dealer Tips
This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
