by Tabitha Flythe | Jul 11, 2019 | General
A well-crafted marketing strategy is one that considers the target market of the brand’s ideal customer. Sometimes, and without intention, we can miss the mark when it comes to building a marketing strategy that includes the full scale of demographic profiles that...
by Willis Williams | Jul 1, 2019 | General
This Independence Day, we wanted to take a moment to recognize an iconic automobile that overflows with 100% American Pride. We had several options that would’ve been great, but when we thought about it, there was one vehicle that stood out from the rest –...
by Brian West | Jun 24, 2019 | Automotive Advertising, Automotive Social Media
Part of my job here at Dealer Authority is innovating our social media product – which means continuously seeking ways to improve our product through research and development. A good percentage of my R&D time is spent reading articles and then going back to...
by Kayla Maneen | Jun 19, 2019 | Automotive HR, Business, Philosophy
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.Ralph Waldo Emerson There’s a lot of chatter these days on “being your most authentic self” at work. Ever since Facebook COO Sheryl Sandberg gave an inspiring...
by Ryan Leslie | Jun 17, 2019 | Dealer Tips, Increasing Sales
Another school year has come to a close. The years continue to hurtle by like a bullet train, you can see them coming from a long distance and just don’t realize how fast they are moving until they are right in front of you. It seems like just last week my kids...
by Tabitha Flythe | Jun 13, 2019 | Automotive Advertising, Dealer Tips
You heard me right – Waze. This mapping application is running in second place for total active users, with 25.6 million people using the app daily. Google Maps is the mapping giant when it comes to daily users (154.4 million to be exact), and therefore it is...
by Emily Bower | Jun 10, 2019 | Automotive Social Media
Instagram is a great place to show off your dealership’s inventory, highlight beautiful classic cars from years past, and connect with the auto enthusiasts around your community. But have you ever thought about the practical implications of using the platform to...
by Brian West | Jun 4, 2019 | Automotive Social Media
Has your dealership hopped on to the Instagram bandwagon yet? And if so are you utilizing Instagram Stories? If not – you are missing a huge opportunity to get in front of a (mostly) untapped audience. With stories, you can hit customers with a short but sweet...
by Kayla Maneen | Jun 3, 2019 | Automotive PPC, Automotive SEO, Automotive Social Media
Facebook, Instagram, Snapchat, email. These days, there are endless opportunities to create rapport with your customers online. Interacting with them on these channels is a necessity to keep your dealership sales on fire. If you want to make sure you’re staying...
by Tabitha Flythe | May 28, 2019 | Automotive Events
There is a constant battle among marketing professionals over the relevance and impact of traditional versus digital marketing. What methods have the best return on investment? What is going to lead to an increase in sales? Is traditional marketing dead? Marketing...
