6 Pillars of Dealer Authority: Team

6 Pillars of Dealer Authority: Team

We’ve got spirit, yes we do! We’ve got team spirit, and wanna share it with you! “Team” here at Dealer Authority is sometimes synonymous with “family.” We are a close-knit group of intellectual, creative people with a common passion—helping you sell cars. What makes...
Social Media: Content We Love & Hate

Social Media: Content We Love & Hate

I’ve always said that building social media content is like throwing a party… You have to be ready on time, be polite yet engaging, and give party goers a great combination of entertainment and insight into big topics. But time and time again, companies try to...
The Death of Gimmicks

The Death of Gimmicks

Giant inflatable gorillas? Waving arm tube men? Strings of balloons?  If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...
The Benefits of Custom Page Building

The Benefits of Custom Page Building

As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen? While creativity, knowledge, and good-old-fashioned gumption go far...
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