by Tabitha Flythe | Sep 9, 2019 | Automotive Advertising, Business, Dealer Tips
Google My Business is an excellent way to give a prospective shopper all of the information about where to find your business, how to contact you, and what services you offer, but did you know that Google My Business (GMB) also provides special tools for its users...
by Tabitha Flythe | Sep 4, 2019 | Automotive Advertising, Automotive Social Media
The internet is in a state of “Big Brother” syndrome. Everyone knows that their digital movements are being tracked, measured, and analyzed. I’m sure many of you reading this can recall multiple times when you’ve heard friends or family members say, “My phone heard me...
by Brian West | Sep 3, 2019 | Automotive Advertising, Philosophy
What car dealers can learn from Popeyes Over the last week, we’ve seen hundreds of news stories about Popeye’s new chicken sandwich and its inevitable feud with Chick-fil-A. But there’s an underlying message that advertisers, marketers, and social...
by Tabitha Flythe | Aug 26, 2019 | Automotive Social Media
Your dealership NEEDS to know about this. Facebook has recently made another change to its advertising policies and it will have a direct effect on the automotive industry; especially in the way dealers target and market to new shoppers in their area. Ladies and...
by Willis Williams | Aug 16, 2019 | Automotive Content, Offbeat Car News
We enjoy talking about automobiles. It’s kinda our thing, you know? Every once in a while, a vehicle comes along that instantly captivates the consumer. Your first glance of the exterior immediately becomes a second, then a third, until you’re...
by Tabitha Flythe | Aug 13, 2019 | Automotive Social Media
As a digital marketing agency, we at Dealer Authority believe that it is our responsibility to stay ahead of current trends and make sure our clients and online audience are aware of any and all digital marketing avenues that are available to them. Today, we want to...
by Tabitha Flythe | Aug 6, 2019 | Automotive Social Media
Facebook’s Business Manager is the central hub for our social media team. Business Manager is where we build Facebook ads for our clients, analyze their traffic, and build out their monthly campaigns. It’s an invaluable resource, but it seems that Facebook is still...
by Kayla Maneen | Jul 29, 2019 | Automotive SEO
SEO conglomerate Backlinko found that clients who pay more for quality SEO services are more satisfied with their results. Backlinko partnered with Northstar Research Partners to survey 1,200 small business owners across the United States with the goal of better...
by Tabitha Flythe | Jul 25, 2019 | Automotive Social Media
You have put in the work and have made sure that you are posting to your business’ Instagram multiple times a week. You are building an audience and creating engaging content that is leading potential leads to your website, but maybe you aren’t sure if you are taking...
by Brian West | Jul 19, 2019 | Offbeat Car News
Has anyone else noticed the change in color trends sweeping the automotive industry? Dealer Authority decided to do a little digging to see what exactly is driving some of the new trends. Axalta, a liquid and powder coating company, recently released a series of paint...
