by Brian West | Apr 23, 2018 | Automotive Social Media
Winston Churchill once said, “We make a living by what we get. We make a life by what we give.” At Dealer Authority giving back is a core philosophy. Our team of automotive social media strategists love integrating local non-profit organizations into our dealers’...
by Christine Plunkett | Apr 3, 2018 | Automotive Content
Are you an incredible writer? Dealer Authority is seeking talented and creative independent contractor writers to work with our team of professional automotive digital marketers. Automotive SEO experience is a plus but not required. Our ideal candidate must excel at...
by Emily Bower | Apr 2, 2018 | Automotive Advertising, Automotive Social Media
The Big Announcement Buckle up and get ready – it seems like social media, Facebook ads, in particular, is going through some major upheaval. The latest announcement from Zuckerberg’s digital behemoth leaves many advertisers unsure of how their approach to automotive...
by Christine Plunkett | Mar 30, 2018 | Automotive Social Media
FOR IMMEDIATE RELEASE Dealer Authority launches new automotive-based dating app, fender® By Christine Plunkett April 1, 2018 Winston-Salem, NC – Dealer Authority,...
by Christine Plunkett | Mar 21, 2018 | Automotive Social Media, Social Cars
Bringing Your Business to Social Setting up Facebook for car dealers is not hard but it does require time and energy to do correctly. Once your page is established, it is important to post regularly and invest in a post-engagement budget. You should also take...
by Christine Plunkett | Feb 27, 2018 | Automotive Content
The Why Buy Message Why is your dealership better than all the other car dealerships? Why should a customer consider doing business with you? The key to automotive marketing is discovering and broadcasting the answer to these complex question. If your answer is, “It’s...
by Christine Plunkett | Feb 20, 2018 | Automotive Content
Would you rather have a team of greats or a great team? Ok, let’s be more realistic. Would you settle for a team of “goods” in place of one crab-in-the-bucket rock star and his prey? Many dealers find themselves on the receiving end of frantic phone...
by Christine Plunkett | Feb 12, 2018 | Automotive Advertising, Automotive Social Media
North Carolina International Auto Expo Carolina dealers look alive! The 2018 North Carolina International Auto Expo rolls into Raleigh this week. Visit the NC State Fairgrounds Thursday, February 15th through Sunday, February 18th. Experience the thrill of getting up...
by Tyson Madliger | Jan 25, 2018 | Automotive Advertising, Automotive SEO
Car Dealer Perception There is still a huge stigma with consumers about car dealerships. The long-held perception that all car salespeople are out to screw consumers is still an everyday challenge for dealers to overcome. I have enjoyed the privilege of working with...
by Christine Plunkett | Jan 24, 2018 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
What is the value of personal attention? Do you believe a one-size-fits-all solution is “good enough” for your dealership? It’s easy to become confused trying to decipher which automotive digital marketing company is the right fit for your car dealership because...
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