by William Haynes | Jun 1, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General
Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
by Dealer Authority | Apr 7, 2023 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to...
by Tyson Madliger | Mar 16, 2023 | Automotive Advertising, Automotive Consultation, Dealer Analytics, General
Most of us know that Google’s Universal Analytics is going away in favor of the new and improved Google Analytics 4 (GA4) platform. The real question is, how will it help your dealership? The Automotive Standards Council (ASC) is leading the charge in creating better...
by Jessica Robertson | Mar 11, 2023 | Automotive Consultation, Dealer Tips, Digital Marketing, General, Reputation Management
Listen to the Audio version https://dealerauthority.com/wp-content/uploads/2023/04/Play.ht-Project-Unconscious-Pink.wav Auto dealers know and understand just how critical Google reviews are for their dealerships. They can influence customers’ decisions, boost online...
by Caitlin Hightower | Feb 14, 2023 | Digital Marketing
Here at Dealer Authority, we’re always on the lookout for the best in the marketing industry to learn from, and this year we’ve got heart eyes for some seriously inspiring industry leaders! These marketing gurus know their stuff and are ready to share...
by Tyson Madliger | Jan 10, 2023 | Automotive Industry, Automotive SEO, Dealer Tips, General, Increasing Sales
Are you looking for ways to extend your dealership’s reach? Do you want to leverage the power of Google to reach more customers, generate more leads, and increase your sales? If so, this Google Dealer Solutions Guide is for you. As the premier digital marketing agency...
by Mike Holland | Dec 8, 2022 | Automotive Advertising, Automotive SEO, Dealer Tips, General
5 Automotive SEO Tips for CAR Dealers Entering 2023 Like every new year, 2023 brings many new opportunities. That goes for the world of automotive search engine optimization, too. Here, we’ll look at the top 5 automotive SEO tips for your dealership this year. While...
by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General
When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
by Caitlin Hightower | Oct 11, 2022 | Automotive Advertising, Automotive Content, Automotive Social Media, Dealer Tips, General, Social Cars
Need help navigating all of the updates coming from Facebook’s New Page Experience on your dealership’s Business Page? Check out our comprehensive guide and see what changes you need to make BEFORE and AFTER your Facebook Business Page makes the switch...
by Mike Holland | Sep 29, 2022 | Automotive Events, Dealer Tips
The Best Way to Trunk-or-Treat Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. They help to bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Keep in mind that we are...
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