by Jessica Robertson | Jan 18, 2019 | Automotive SEO
It’s a slice of the optimization pie that often gets overlooked, but none the less plays an integral role for optimizing a landing page to the fullest. We’re talking about applying alt attributes to your images and why it’s important for SEO. Whether you call it an...
by Tabitha Flythe | Jan 16, 2019 | General
Dealer Authority is excited to announce that we have welcomed a new Regional Sales Director, Bob O’Brien. Bob is a current resident of Kettering, Ohio, and joins the Dealer Authority sales team with over 15 years in retail, the majority of which was spent in the...
by Emily Bower | Jan 15, 2019 | Automotive Advertising, Increasing Sales
Are you utilizing digital marketing to promote the services your dealership provides? Your dealership’s service department is a great source of revenue for your business, but are you promoting it properly? How often do we talk about it? Not nearly enough. That’s all...
by Steph Marquette | Jan 10, 2019 | Automotive Social Media, Increasing Sales
Harness Your Web & Social Media Traffic to Drive Sales Drip marketing, or drip funnel marketing is a method of advertising where your business can use a series of messages and engagement methods that provide several points of contact with prospective clients over...
by Emily Bower | Jan 2, 2019 | Automotive Social Media
If you’ve ever wondered whether or not you’re getting the most out of your Facebook ads, you’re not alone. There are a variety of different ad campaigns and strategies, but one of the most important types of ad available on Facebook is the retargeting ad. Retargeting...
by Jessica Robertson | Dec 30, 2018 | Automotive SEO, Dealer Websites
Optimize Your Content to the Fullest Whether you’re a seasoned SEO vet or a newbie on the block just trying to figure out what search engine optimization actually means, adjusting your SEO Goals for 2019 is an important step forward so that your website and the...
by Jeff Glackin | Dec 19, 2018 | Increasing Sales
“Always strive to improve and never be afraid to change.” – Jeff Glackin | VP of Sales As another year comes to an end and it’s important to look back on the previous year to analyze what part of your process helped move the sales needle and what...
by Kayla Maneen | Dec 17, 2018 | Automotive SEO, Automotive Social Media
Don’t fall into the common misconception that SEO and social media are separate entities, each operating in their own world with distinct—but different—goals. SEO and organic social media marketing work in tandem to create value and provide relevance to your...
by Tabitha Flythe | Dec 13, 2018 | Dealer Tips
Are you ready to expand your dealership’s digital marketing in 2019? Let me guess, you’ve been ready all year! Or maybe you’ve been trying what feels like everything and still aren’t seeing the consistent sales that you are looking for...
by Tabitha Flythe | Dec 4, 2018 | Dealer Tips
Hey there! Allow me to introduce myself – I have been the Marketing Manager for the Dealer Authority team for almost three months now, having transitioned from the Commercial Real Estate Industry to the Automotive Industry for the chance to flex my creative...
