by Tabitha Flythe | Jan 23, 2020 | Automotive Advertising, Automotive Consultation, Dealer Authority
Your automotive digital marketing agency should answer any question you throw their way Q&A with Dealer Authority’s Dealer Advocate, Jill Ambrose It’s the beginning of a new year, and car dealers are sitting down and reassessing their goals. What did...
by Willis Williams | Jan 22, 2020 | Offbeat Car News, Social Cars
The history of Porsche dates back to 1948, where founder Ferdinand Porsche created the brand with just 200 workers. The first model, the Porsche 356, came out later that year. In 1952, Porsche released its most popular model, the 550 Spyder. The brand grew to the...
by Sara Dean | Jan 17, 2020 | Automotive SEO
Link Building is not a new concept. It has been a staple of most SEO strategies in the past, but is it still relevant? The short answer? Yes. High-quality link building has never been more critical than it is today. It is a significant factor in how Google ranks your...
by Kayla Maneen | Jan 6, 2020 | Automotive SEO
SEO Trends for the Automotive Industry The 2010s have drawn to a close, leaving us with many iconic innovations in technology (Instagram and the iPad, anyone?). The 2020s are set to bring fascinating updates of their own, but that leaves us with an important...
by Kayla Maneen | Dec 31, 2019 | Automotive SEO
Happy 2020! With the dawning of a new decade, we all tend to look back on the past and review the highlight reel – understanding what went right, what changed, and where the best ideas came from are terrific ways to prepare for what’s to come. The 2010s changed...
by Caitlyn Hightower | Dec 24, 2019 | Automotive Advertising, Automotive Social Media
Many (if not all) brands want it, but few achieve it: “going viral.” It’s hard to achieve, and even harder to do organically. So is there a way to harness this power, a formula for creating content that will undoubtedly go viral? Let’s dig in....
by Brooke Mikuski | Dec 20, 2019 | Automotive Advertising, Dealer Tips
We all know that Millennials and Gen Z are now part of the car-buying audience, but how do car dealership reach them? Facebook recently published a new study that analyzes how the younger generations connect with brands to help decipher what marketing techniques work....
by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Willis Williams | Nov 21, 2019 | Offbeat Car News
Are you thinking about getting an electric car? It must have been a thought in your mind at least once or twice. People are becoming more conscious when it comes to environmentally-friendly vehicles. If you look around, major auto manufacturers have been hitching...
by Tabitha Flythe | Nov 8, 2019 | Automotive PPC
Many co-opped pay-per-click providers claim that automation is the way to go. They are of the opinion that the only way to rank in your dealership’s local area is by bidding on their canned keywords that are exactly the same for all dealerships, in all locations. What...
