by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General
When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
by Caitlin Hightower | Oct 11, 2022 | Automotive Advertising, Automotive Content, Automotive Social Media, Dealer Tips, General, Social Cars
Need help navigating all of the updates coming from Facebook’s New Page Experience on your dealership’s Business Page? Check out our comprehensive guide and see what changes you need to make BEFORE and AFTER your Facebook Business Page makes the switch...
by Mike Holland | Sep 29, 2022 | Automotive Events, Dealer Tips
The Best Way to Trunk-or-Treat Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. They help to bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Keep in mind that we are...
by Caylee Brand | Aug 23, 2022 | Automotive Advertising, Automotive Content, Automotive Events, Automotive Social Media, General
Many car dealerships are known for exactly what you’d expect – selling cars. But more often than not, the dealerships that truly thrive are the ones that connect with their community. So there’s the big question – how can a local car dealership host events that...
by Victoria Klum | Jul 3, 2022 | Automotive Advertising, Automotive Events, Automotive Industry, Automotive Social Media, General, Increasing Sales
So You Want to Host a Event at Your Dealership Car dealership events are a great way to showcase your business’ connection to your community. Leverage your digital marketing efforts to attract people to your event and keep your business top of mind afterward....
by Jessica Robertson | May 11, 2022 | Automotive Advertising, Automotive Social Media, General
Whether you recently acquired a new dealership or you just can’t tell who owns your current dealership’s Facebook Business Manager, figuring out how to claim Facebook Page Ownership doesn’t have to be shrouded in mystery. Follow these steps to take...
by Jessica Robertson | Apr 8, 2022 | Automotive Advertising, Automotive Content, Automotive PPC
What Google’s New Auto Ads Mean to Your Digital Strategy Just when you think you’ve nailed down your digital marketing strategy, Google makes a major update. Let’s dive into this new game-changing Vehicle Ads program and see what it means for your...
by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales
Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
by Dealer Authority | Jan 3, 2022 | Automotive Industry, Business, Philosophy
The Year of Big Challenges and Creative Solutions The auto industry persevered through another unprecedented year of challenges affecting every aspect of the business. Now, let’s look back at the wild ride that was 2021 and see what experts predict for 2022. Broken...
by William Haynes | Oct 29, 2021 | Automotive SEO, Dealer Websites
Anyone who’s managed a website before is familiar with the dreaded terror of search algorithm updates. One slight change can cause a gasp as your website rankings inexplicably plummet or skyrocket based off little to no change on your end. It’s even worse when...
