by Christine Plunkett | Jul 17, 2018 | Automotive SEO, General
When our CEO and founder, Tyson Madliger, decided to structure his automotive SEO, social media for car dealers, and PPC specialist agency, Dealer Authority, as a remote company, he set us up for success right out of the gate. Businesses with a brick and mortar...
by Christine Plunkett | Jun 26, 2018 | General
For more information about how to sell more cars with automotive SEO, social media marketing, and fully managed paid search campaigns by Dealer Authority, please call us to schedule a consultation:...
by Christine Plunkett | Jun 19, 2018 | Automotive Advertising, Automotive Social Media
Facebook offers a variety of methods for reaching out to potential car buyers. It’s important to understand the difference between branding efforts which are designed to engage your local community and build relationships, and the direct sales messages which are...
by Brian West | Jun 14, 2018 | General
Marketing online requires a constant stream of relevant imagery from your dealership. Customers respond best to real pictures of inventory and human faces. You do not need a professional photographer to get great images. Below are a few easy-to-use photo editing apps...
by Christine Plunkett | May 30, 2018 | General
Every business has a unique personality. One of the first steps towards an effective marketing strategy is identifying and clarifying your dealership’s unique temperament. Below, you will find a few examples of common dealership personas. While there is no one right...
by Brian West | May 21, 2018 | Automotive Content, General
You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve been there. Both anxiety disorder and depression are, unfortunately, very common mental illnesses, and despite the increased...
by Brian West | May 18, 2018 | Automotive Social Media
Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to constantly share their every waking thought, feeling, and meal with their network of friends on...
by Brian West | May 8, 2018 | Automotive Social Media
As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a current active user base of 800 million, it is one of the hottest places for marketers to focus on an...
by Brian West | Apr 23, 2018 | Automotive Social Media
Winston Churchill once said, “We make a living by what we get. We make a life by what we give.” At Dealer Authority giving back is a core philosophy. Our team of automotive social media strategists loves integrating local non-profit organizations into our dealers’...
by Christine Plunkett | Apr 3, 2018 | Automotive Content
Are you an incredible writer? Dealer Authority is seeking talented and creative independent contractor writers to work with our team of professional automotive digital marketers. Automotive SEO experience is a plus but not required. Our ideal candidate must excel at...
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