by William Haynes | Oct 29, 2021 | Automotive SEO, Dealer Websites
Anyone who’s managed a website before is familiar with the dreaded terror of search algorithm updates. One slight change can cause a gasp as your website rankings inexplicably plummet or skyrocket based off little to no change on your end. In the ever-evolving realm...
by Victoria Klum | Aug 14, 2021 | Automotive Content, Offbeat Car News
After facing extinction several times, EVs have progressed to become the future of the automotive industry. Let’s check out the history of electric vehicles and how they’ve evolved over time. How it Started: a Cleaner Way to Travel Electric vehicles are...
by Caitlin Hightower | Jul 13, 2021 | Automotive Social Media, General, Instagram
Organic: important in the produce aisle, but even more important on your Instagram feed. And no, we’re not talking about filling up your account with photos of lush kale leaves or free-range eggs when it comes to exercising organic Instagram best practices. The...
by Victoria Klum | May 24, 2021 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Increasing Sales
If your car dealership is feeling the inventory pinch, you’re not alone. The good news is, using smart automotive marketing strategies, you can win the inventory game. And you won’t have to blow your budget. How Did We Get Here? Just as we started to emerge from our...
by Mike Holland | Apr 14, 2021 | Automotive SEO, General
If you haven’t heard of it yet, then you might be missing out. Image SEO has quickly become a key component to the success of your online content and organic search rankings. But don’t worry. It’s not too late to optimize your visual content and start reaping the...
by Tabitha Flythe | Mar 26, 2021 | Automotive SEO, Dealer Websites
Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
by Kayla Maneen | Mar 1, 2021 | Automotive Advertising, Automotive SEO, Dealer Tips, Dealer Websites
Local search is a hot topic these days, and for a good reason. It’s an SEO strategy that helps your dealership be more visible on local Google search results. Any business that has a physical location or serves a specific geographic area can benefit from...
by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Kayla Maneen | Nov 16, 2020 | Automotive SEO, Dealer Tips
As 2020—a year of unforeseen significance that has impacted how we live our lives—draws to a close, we look towards the new year in a slightly different way. Many car dealers have had to pivot their strategies (both online and in-person) and make changes to stay on...
by Brian West | Nov 3, 2020 | Automotive Advertising, Automotive Social Media
How to Build a YouTube Audience and Convert New Leads If your dealership finds it difficult to gain subscribers for your YouTube channel, trust me, you aren’t alone. We have outlined some of the ways we have seen success with YouTube for car dealers and some...
