by Joseph Forman | Nov 8, 2023 | Automotive Events
Events are a powerful yet often overlooked tool for car dealerships. While sales, promotions, and advertising play a large role, hosting unique events can provide significant advantages that directly and positively impact sales and get people in the door. If you’re...
by Shannon Eshel | Oct 4, 2023 | Automotive Advertising, Automotive PPC, Digital Marketing, General, Our Services
Dealer Authority vs. the Industry: Automotive Google Ads Automotive digital marketing, especially car dealer Google ads, is constantly evolving. If your dealership wants to stay ahead of the competition, it’s imperative to understand how your advertising...
by Joseph Forman | Sep 25, 2023 | Automotive Advertising, Automotive SEO, Dealer Authority, Dealer Tips, General
Keyword optimization is imperative for car dealerships looking to boost their online visibility and drive more qualified website traffic. With thousands of possible keywords to target, how do you identify the right terms that will actually resonate with car shoppers...
by Tyson Madliger | Sep 5, 2023 | Automotive Advertising, Automotive Industry, Automotive Social Media, Dealer Tips, Digital Marketing, General, Social Cars
For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
by Dealer Authority | Jul 25, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Automotive Social Media, General, Our Services, Reputation Management
As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...
by Dealer Authority | Jul 13, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Dealer Tips, Digital Marketing
The car dealership industry can often feel isolating, with dealerships separated by large distances across cities and towns. However, the rise of online forums has revolutionized how people in this industry connect and collaborate. Dealership forums provide a space...
by Dealer Authority | Jun 21, 2023 | Automotive Advertising, Automotive Industry, Automotive PPC, Dealer Tips, Digital Marketing, Social Cars
If you’re an automotive dealer looking to increase sales and drive quality clicks to your website, then Microsoft Automotive Ads might be just what you need. This unique product allows you to upload your dealership’s inventory and showcase it on the Microsoft Bing.com...
by Dealer Authority | Jun 3, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Automotive Social Media, Dealer Authority
At Dealer Authority, we aim to help auto dealerships differentiate themselves online through search engine optimization, pay-per-click campaigns, and, last but not least, social media marketing. If you’re wondering how our Facebook Ads: car dealership campaigns stack...
by William Haynes | May 22, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General
Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
by Dealer Authority | Apr 7, 2023 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to...
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