by Christine Plunkett | Nov 6, 2018 | Increasing Sales
Online car dealership reviews are the new word-of-mouth marketing. Before visiting your showroom, most car shoppers will perform research on the internet to learn about both their vehicle of interest and which dealership to choose. One of the quickest and most...
by Tabitha Flythe | Nov 1, 2018 | Automotive Social Media, General
Have you heard about Instagram’s recent release of the Nametag Tool? This new option is a close cousin to the QR code but was specifically created for Instagram. If you have been looking for a quick and easy way to build up your Instagram following, the Nametag...
by Kayla Maneen | Oct 30, 2018 | Automotive SEO
Ghosts, goblins, and… Google rankings? It may be a scary time of year, but it doesn’t have to be for your SEO strategy! We will shed the light on five common SEO myths so that you never have to be left in the dark. Myth #1: Linking is Dead Mummies and zombies may be...
by Tabitha Flythe | Oct 24, 2018 | Automotive SEO
Even if your marketing team is just starting to scratch the surface of what will take your SEO from average to rock-star status, it’s a clear no-brainer that keyword research plays an integral role in setting up your company for success on the digital stage. At...
by Tabitha Flythe | Oct 16, 2018 | Dealer Tips, Vlog
If the end goal is to get a customer to the showroom floor, then your website and the content and images that live on your site are a sneak peek into just how incredible your inventory is. That being said, it is crucial to make sure that the photos of your new and...
by Emily Bower | Oct 11, 2018 | Automotive Social Media
Everyone is on it and you probably know that it’s a crucial part of your digital marketing strategy. But do you know how to make Facebook work for you? If this social media giant leaves you guessing about best practices and strategy, don’t worry. You’re not alone....
by Tabitha Flythe | Oct 3, 2018 | Automotive Social Media
The digital stage for advertising is continuously changing and this is even more apparent when it comes to how businesses utilize Facebook and their data to reach their target audience. Dealer Authority recognizes that to get ahead of these changes, how we approach...
by Christine Plunkett | Sep 28, 2018 | Automotive Social Media
Instagram is a fantastic way to reach your ideal customer simply by showcasing the inventory that you have on the lot through images. Get your online shoppers excited about making a trip into the dealership showroom by showing them the possibilities of their purchase...
by Tabitha Flythe | Sep 26, 2018 | Automotive Advertising
No matter what industry you are a part of, you are not exempt from consumer trends—or a general responsibility to showcase your business’ brand in the digital and traditional world. This is even more crucial when it comes to the artwork and design that your business...
by Shannon Eshel | Sep 18, 2018 | Automotive PPC
PPC campaigns, or Pay-Per-Click advertising, is a smart way to reach low-funnel customers who are ready to purchase a vehicle. Google AdWords is an advertising system that allows dealerships to bid on certain keywords so that their ads will only populate for...
