by Shannon Eshel | Sep 18, 2018 | Automotive PPC
PPC campaigns, or Pay-Per-Click advertising, is a smart way to reach low-funnel customers who are ready to purchase a vehicle. Google AdWords is an advertising system that allows dealerships to bid on certain keywords so that their ads will only populate for...
by Kayla Maneen | Sep 12, 2018 | Automotive SEO
We all know SEO is important. From choosing effective keywords to optimizing our Google rankings, we know it takes additional effort to get our businesses seen. And one particularly useful tool in the SEO arsenal is geotagging. Geotagging is a practice that’s been...
by Brian West | Sep 5, 2018 | Automotive Social Media, Dealer Tips
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both...
by Tabitha Flythe | Sep 4, 2018 | Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Vlog
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes...
by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
by Christine Plunkett | Aug 27, 2018 | Automotive Social Media
The two main areas of focus for car dealers looking to engage with potential clients on Facebook are their business page and Facebook advertisements, also known as dark posts. Below we will break down each area into easy to follow steps for Facebook beginners. Car...
by Tabitha Flythe | Aug 22, 2018 | General
Dealer Authority is excited to welcome Tabitha Flythe as their new Marketing Manager. Tabitha joins DA after spending the past five years in the commercial real estate industry. Prior to that, Tabitha handled marketing and design for residential real estate...
by Christine Plunkett | Aug 13, 2018 | Philosophy
When we think of inspiring people and leading with greatness, the image we conjure might be a blue-faced Braveheart bellowing, “They may take our lives, but they’ll never take our freedom!” or perhaps a more subdued yet still iconic “I have a dream” message from Dr....
by Christine Plunkett | Aug 2, 2018 | Dealer Tips
Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to...
by Brian West | Jul 31, 2018 | Automotive Advertising, General
Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital marketer, I have bumped shoulders with plenty of fake gurus. Automotive advertising...
Recent Comments