by Tabitha Flythe | Apr 1, 2020 | General
Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
by Jessica Robertson | Mar 23, 2020 | General
When transferring, moving, or migrating your site from one automotive website platform provider to another, thoroughly planning your move is a crucial first step in this process. At first glance this can be a scary and confusing process for all parties involved, even...
by Tabitha Flythe | Mar 10, 2020 | Dealer Tips
This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
by Tabitha Flythe | Feb 26, 2020 | Automotive Social Media
Instagram SEO works just like your website’s SEO Dear Instagram, we just love you. There may still be naysayers in the automotive industry that may believe that Instagram will not make any impact on their dealership’s monthly numbers, but with over one billion...
by Tabitha Flythe | Feb 19, 2020 | Automotive SEO
What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and is it going to affect our client’s rankings? Luckily, since we do...
by Erika Simms | Feb 14, 2020 | Automotive SEO
When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...
by Jessica Robertson | Feb 3, 2020 | Automotive SEO
In Part 1 of Voice Search and Its Impact on the Automotive Industry we covered: How to use your authority as an auto dealer to be a trusted source for voice-search product info How voice search optimization goes hand in hand with standard SEO Steps to start...
by Kayla Maneen | Jan 28, 2020 | Automotive SEO, Dealer Tips
The odds are that you’ve run into terms such as “black hat” and “white hat” SEO as you’ve worked to optimize your website. And while you probably understand that “black hat SEO” is generally considered negative and...
by Tabitha Flythe | Jan 23, 2020 | Automotive Advertising, Automotive Consultation, Dealer Authority
Your automotive digital marketing agency should answer any question you throw their way Q&A with Dealer Authority’s Dealer Advocate, Jill Ambrose It’s the beginning of a new year, and car dealers are sitting down and reassessing their goals. What did...
