Landing Pages vs. VDP Pages: What Converts?

Landing Pages vs. VDP Pages: What Converts?

It’s becoming a hot topic: the debate over whether a custom-built landing page or a vehicle display (or details) page (VDP) brings in more traffic and conversions on a website. While both certainly have their merits, here’s why we think that having specific vehicle...
The Millennial Misconception

The Millennial Misconception

There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
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