A Team of Greats or a Great Team?

A Team of Greats or a Great Team?

Would you rather have a team of greats or a great team? Ok, let’s be more realistic. Would you settle for a team of “goods” in place of one crab-in-the-bucket rock star and his prey? Many dealers find themselves on the receiving end of frantic phone...
It’s Relational

It’s Relational

About a week ago, I had the pleasure of speaking to Journalism and Marketing students at my alma mater. My former professor asked me to come in and describe a day in the life of a social media strategist, and of course, I was happy to share my experiences. Over the...
How To Build Webpages for Mobile

How To Build Webpages for Mobile

We have watched the “mobile” train barrel down on marketers for several years. SEO providers and website developers with their foot stuck in the rails, optimizing for desktop as web users stage a mass exodus to phones and tablets.  The transition has...