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Digital Marketers We’re Crushing On in 2023

Digital Marketers We’re Crushing On in 2023

by Caitlin Hightower | Feb 14, 2023 | Digital Marketing

Here at Dealer Authority, we’re always on the lookout for the best in the marketing industry to learn from, and this year we’ve got heart eyes for some seriously inspiring industry leaders! These marketing gurus know their stuff and are ready to share...
5 Automotive SEO Tips for Car Dealers Entering 2023

5 Automotive SEO Tips for Car Dealers Entering 2023

by Mike Holland | Dec 8, 2022 | Automotive Advertising, Automotive SEO, Dealer Tips, General

5 Automotive SEO Tips for CAR Dealers Entering 2023 Like every new year, 2023 brings many new opportunities. That goes for the world of automotive search engine optimization, too. Here, we’ll look at the top 5 automotive SEO tips for your dealership this year.  While...
FTC Safeguards Rule for Auto Dealers: Save Yourself Five Figures in Fees and Get Compliant Now

FTC Safeguards Rule for Auto Dealers: Save Yourself Five Figures in Fees and Get Compliant Now

by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General

When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
What To Expect From Facebook’s New Page Experience

What To Expect From Facebook’s New Page Experience

by Caitlin Hightower | Oct 11, 2022 | Automotive Advertising, Automotive Content, Automotive Social Media, Dealer Tips, General, Social Cars

Need help navigating all of the updates coming from Facebook’s New Page Experience on your dealership’s Business Page? Check out our comprehensive guide and see what changes you need to make BEFORE and AFTER your Facebook Business Page makes the switch...
How to Host a Successful Trunk-or-Treat Event

How to Host a Successful Trunk-or-Treat Event

by Mike Holland | Sep 29, 2022 | Automotive Events, Dealer Tips

The Best Way to Trunk-or-Treat Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. They help to bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Keep in mind that we are...
15 Car Dealership Event Ideas to Connect with your Community & Crush your Sales Goals

15 Car Dealership Event Ideas to Connect with your Community & Crush your Sales Goals

by Caylee Brand | Aug 23, 2022 | Automotive Advertising, Automotive Content, Automotive Events, Automotive Social Media, General

Many car dealerships are known for exactly what you’d expect – selling cars. But more often than not, the dealerships that truly thrive are the ones that connect with their community. So there’s the big question – how can a local car dealership host events that...
7 Digital Marketing Best Practices for Car Dealership Events

7 Digital Marketing Best Practices for Car Dealership Events

by Victoria Klum | Jul 3, 2022 | Automotive Advertising, Automotive Events, Automotive Industry, Automotive Social Media, General, Increasing Sales

So You Want to Host an Event at Your Dealership Car dealership events are a great way to showcase your business’ connection to your community. Leverage your digital marketing efforts to attract people to your event and keep your business top of mind afterward....
How to Claim Facebook Page Ownership for your Dealership

How to Claim Facebook Page Ownership for your Dealership

by Jessica Robertson | May 11, 2022 | Automotive Advertising, Automotive Social Media, General

Whether you recently acquired a new dealership or you just can’t tell who owns your current dealership’s Facebook Business Manager, figuring out how to claim Facebook Page Ownership doesn’t have to be shrouded in mystery. Follow these steps to take...
Google Vehicle Ads Have Officially Launched – Get Started with Dealer Authority

Google Vehicle Ads Have Officially Launched – Get Started with Dealer Authority

by Jessica Robertson | Apr 8, 2022 | Automotive Advertising, Automotive Content, Automotive PPC

What Google’s New Auto Ads Mean to Your Digital Strategy Just when you think you’ve nailed down your digital marketing strategy, Google makes a major update. Let’s dive into this new game-changing Vehicle Ads program and see what it means for your...
A Salesperson’s Guide To Connecting With Gen-Z Shoppers

A Salesperson’s Guide To Connecting With Gen-Z Shoppers

by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales

Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
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Recent Posts

  • Digital Marketers We’re Crushing On in 2023
  • 5 Automotive SEO Tips for Car Dealers Entering 2023
  • FTC Safeguards Rule for Auto Dealers: Save Yourself Five Figures in Fees and Get Compliant Now
  • What To Expect From Facebook’s New Page Experience
  • How to Host a Successful Trunk-or-Treat Event

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