by Kayla Maneen | May 15, 2019 | Automotive Social Media
With social media platforms—both old and new—becoming more and more popular, the risk of copyright infringement through the sharing of content is more crucial now than ever before. Many social media platforms give the ability to re-post, save, or share other people’s...
by Tabitha Flythe | May 10, 2019 | Automotive HR, Dealer Authority
Dealer Authority prides itself on cultivating meaningful relationships with all of our clients. Being a boutique agency gives us the opportunity to work one-on-one with our dealers and provide them with a concierge level of service with our digital solutions. In this...
by Katie Mares | May 9, 2019 | Dealer Tips, Increasing Sales
Why does it matter; why should you tailor the brand experience to the Decision Maker; the woman? Besides the fact that women are the original social media, sharing their stories of outstanding experiences and happenings in life with just about anyone that will listen,...
by Tabitha Flythe | May 8, 2019 | Automotive Advertising
How many times have I heard, “We just don’t have anyone on staff who can design things like that for us.”? It’s true that creating marketing-worthy artwork can be daunting for those that operate more on the left side of their brain rather than their right, but I am...
by Brian West | May 6, 2019 | Automotive Social Media
Bad news, sad memes, and people bombarding you with items for sale is what Facebook has become over the last few years, but there are many of us in the digital marketing industry pushing for a new and more positive social media environment to engage our social media...
by Emily Bower | Apr 29, 2019 | Automotive Social Media
Social media isn’t an option for businesses anymore, and this shouldn’t come as a surprise. With Facebook, Instagram, Pinterest, Twitter, and many other platforms competing for your customers’ attention, having a smart social media strategy in place will go far in...
by Kayla Maneen | Apr 24, 2019 | Philosophy
I have no clue what I’m doing and everyone is going to know. I don’t deserve to be here. I only got the job because my co-worker recommended me and I interview well. – The Imposter Sound familiar? It’s possible that while you’re navigating your current job,...
by Kayla Maneen | Apr 18, 2019 | Automotive SEO
It’s becoming a hot topic: the debate over whether a custom-built landing page or a vehicle display (or details) page (VDP) brings in more traffic and conversions on a website. While both certainly have their merits, here’s why we think that having specific vehicle...
by Sandy Zannino | Apr 15, 2019 | Automotive HR
Anyone a little bit scared about #MeToo? It’s ok… me to actually (pun intended). As protecting profits is what I do, the increased risk of sexual harassment claims has weighed heavily on my mind since 2017, the year of Harvey Weinstein. And let’s face it,...
by Brian West | Apr 10, 2019 | Automotive HR, Philosophy
There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
