by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Willis Williams | Nov 21, 2019 | Offbeat Car News
Are you thinking about getting an electric car? It must have been a thought in your mind at least once or twice. People are becoming more conscious when it comes to environmentally-friendly vehicles. If you look around, major auto manufacturers have been hitching...
by Tabitha Flythe | Nov 8, 2019 | Automotive PPC
Many co-opped pay-per-click providers claim that automation is the way to go. They are of the opinion that the only way to rank in your dealership’s local area is by bidding on their canned keywords that are exactly the same for all dealerships, in all locations. What...
by Kayla Maneen | Oct 30, 2019 | Automotive SEO
It’s a tale as old as the internet. It’s told in blockbuster hits like The Matrix; I, Robot; Ex Machina; and Dave Eggers’ novel The Circle. It relates to a deep-seated question—even fear—in human consciousness: will technology eventually outsmart people? The human vs....
by Tabitha Flythe | Oct 21, 2019 | Automotive PPC
Pay-per-click is the old faithful of the automotive industry because it works! Since its creation in October of 2000, PPC has provided car dealers the ability to reach shoppers that are actively searching for a new or pre-owned car. With search engines like Google,...
by Willis Williams | Oct 18, 2019 | Offbeat Car News
Let’s be honest. The Toyota Prius has always had a stigma in the automotive industry of not being a fun car to drive. Despite the fact that it’s a good car, it always seems to frequent in a “punchline space” whenever it’s talked...
by Tabitha Flythe | Oct 16, 2019 | Automotive Advertising, Dealer Tips
As a marketer and visual strategist, I am always on the hunt for new ways to improve and advance our internal and external marketing strategies, and how these strategies can be applied to the way we approach our clients’ digital presence on social media, on...
by Emily Bower | Oct 14, 2019 | Automotive Social Media
With more than one billion active users on the platform every month, Instagram is a popular social media platform that continues to garner audiences around the world. But as with everything in the digital space, the platform experiences changes in functionality and...
by Kayla Maneen | Oct 11, 2019 | Automotive Advertising
We all know that consumers want video content to help them make shopping decisions. In my recent article on the Google study that shows that 54% of people want to see more video content from marketers, I mention that video gives consumers the confidence to buy, is...
by Simon Clark | Oct 7, 2019 | Automotive SEO, Increasing Sales
While trying to optimize your site’s pages for best SEO practices, it can be easy to lose yourself in all the rules and forget that ultimately, your site should be focused on your users, not search engines. Google’s number one basic principle is “Make pages primarily...
