by Jessica Robertson | Mar 19, 2019 | Automotive SEO
While some “experts” in the industry may argue that Voice Search doesn’t affect the car business, at Dealer Authority we know that brushing the fastest growing search trend under a rug doesn’t make our clients sleep better at night. The automotive industry has always...
by Kayla Maneen | Mar 15, 2019 | Dealer Authority, Philosophy
We’ve got spirit, yes we do! We’ve got team spirit, and wanna share it with you! “Team” here at Dealer Authority is sometimes synonymous with “family.” We are a close-knit group of intellectual, creative people with a common passion—helping you sell cars. What makes...
by Emily Bower | Mar 13, 2019 | Automotive Social Media
I’ve always said that building social media content is like throwing a party… You have to be ready on time, be polite yet engaging, and give party goers a great combination of entertainment and insight into big topics. But time and time again, companies try to...
by Brian West | Mar 11, 2019 | Dealer Tips, Increasing Sales
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...
by Kayla Maneen | Feb 26, 2019 | Dealer Authority, Philosophy
At Dealer Authority, we know how to help dealerships sell cars. Our staff have an average of over 12 years in the automotive industry and there’s a reason that outside companies rarely succeed when they try to come into the automotive arena to help car dealers: we...
by Mike Holland | Feb 25, 2019 | Automotive SEO
As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen? While creativity, knowledge, and good-old-fashioned gumption go far...
by Willis Williams | Feb 21, 2019 | Dealer Authority, Philosophy
It’s the time of the year to celebrate the achievements that black men and women have accomplished throughout history. Even though history should be the primary blueprint to learn important lessons from societies from our past, it seems to be forgotten in most...
by Tabitha Flythe | Feb 19, 2019 | Automotive Advertising, Philosophy
At Dealer Authority, our goal is to help our clients stand out not only within their market, but also within their OEM. To do that it takes attention to detail, customization, and unique marketing strategies. More often than not, dealers assume that to truly make an...
by Brian West | Feb 13, 2019 | Automotive Social Media, Vlog
Maximize your engagement with Instagram Stories! When Instagram adopted Snapchat’s quick and easy to use Stories feature, those of us in the automotive digital marketing industry instantly saw its potential. From showcasing inventory to highlighting events...
by Brian West | Feb 6, 2019 | Philosophy
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives. The idea of “hustle hustle hustle, busy busy...
