Automotive PPCBuilt around
your dealership.
Automotive Pay Per Click campaigns managed by people who know dealerships.
Custom paid search strategies designed to reach in-market shoppers and make your dealership stand out from the competition.

Automotive PPC.
Actively managed.
A dedicated strategist. An actively managed campaign.
Dealer Authority’s automotive Pay-Per-Click experts build custom paid search campaigns around your dealership. Our goal is to bring more in-market shoppers to your website and store while working toward more efficient advertising costs.
Your strategist continually reviews and optimizes campaigns. We refine your automotive PPC strategy as your dealership’s needs and the advertising platforms change.
Automotive Pay Per Click.
Tailored to your dealership.
We offer a variety of campaign and audience options. Your dealership’s goals help guide the mix.
Traditional Search
Reach shoppers searching for vehicles, dealerships, and related services.
Display
Keep your dealership visible with visual ads across relevant placements.
Demand Gen
Use visual creative to introduce your dealership and build shopper interest.
Custom Intent Display
Use custom segments built around relevant interests and purchase intent.
Performance Max
Bring Google’s campaign automation together with your team’s strategy and oversight.
Customer Match
Use eligible first-party customer data to support your advertising audiences.
Google Vehicle Listing Ads
Put vehicle inventory at the center of the shopping experience.
Explore vehicle adsMicrosoft Vehicle Ads
Explore inventory advertising on Microsoft. Also known as Bing Automotive Inventory Ads.
Explore vehicle adsTechnology supports it.
People manage it.
Keeping up with Google’s changes requires attention, diligence, and continuous research. At Dealer Authority, we continuously refine our automotive pay per click solution with a focus on quality, cost-effective leads.
We use AI as a tool, not a crutch. Your PPC campaigns are managed by a dedicated team of automotive paid search experts who don’t simply put your campaigns on autopilot.
Tier 3 expertise
Automotive knowledge focused on the needs of individual dealerships.
AI technology
Tools that support decisions, with a dedicated team overseeing your campaigns.
Customized strategies
Paid search campaigns built around your dealership’s needs.
Transparent reporting
A clearer view of campaign performance and the work behind your strategy.
A team
you can
count on.
Dealer Authority has been a great partner for our dealership’s PPC, bringing in a noticeable increase in high-quality leads. They understand the automotive space and take the time to tailor campaigns to our specific inventory and market. Their communication, reporting, and responsiveness make it easy to trust that our ad dollars are being used wisely.

Google Partner
Dealer Authority is a Google Partner. Learn about the Google Partners program.
Your Automotive Pay Per Click strategy.
A closer look.
Let us review your automotive pay per click campaigns.
Have you struggled to find a reliable automotive Paid Search provider? Our team is happy to audit and analyze your current strategy and offer recommendations based on what we find.
Whether you want better data to hold your current provider accountable or you’re ready for a custom, fully managed automotive PPC solution, we’re ready to help.
- Review your current strategy
- Understand the findings
- Discuss recommendations and next steps
Dealer Authority does not require long-term contracts for its solutions.
Request a PPC Strategy ReviewPut your paid search
in experienced hands.
Talk with Dealer Authority about custom automotive PPC campaigns for your dealership, your market, and your goals.
Schedule a CallContact
us today!
Tell us about your dealership and your paid search goals.
888.963.9617sales@dealerauthority.com