Paid search. Personal attention.

Automotive PPCBuilt around
your dealership.

Automotive Pay Per Click campaigns managed by people who know dealerships.

Custom paid search strategies designed to reach in-market shoppers and make your dealership stand out from the competition.

Put your dealership in front of shoppers
Automotive Pay Per Click display ad example featuring Mazda inventory on a mobile phone
Existing Dealer Authority display ad example.
Tier 3 expertise
Custom strategies
Active management
Automotive paid search solutions

Automotive PPC.
Actively managed.

A dedicated strategist. An actively managed campaign.

Dealer Authority’s automotive Pay-Per-Click experts build custom paid search campaigns around your dealership. Our goal is to bring more in-market shoppers to your website and store while working toward more efficient advertising costs.

Your strategist continually reviews and optimizes campaigns. We refine your automotive PPC strategy as your dealership’s needs and the advertising platforms change.

The right mix for your market

Automotive Pay Per Click.
Tailored to your dealership.

We offer a variety of campaign and audience options. Your dealership’s goals help guide the mix.

01 / PAID SEARCH

Traditional Search

Reach shoppers searching for vehicles, dealerships, and related services.

02 / PAID SEARCH

Display

Keep your dealership visible with visual ads across relevant placements.

03 / PAID SEARCH

Demand Gen

Use visual creative to introduce your dealership and build shopper interest.

04 / PAID SEARCH

Custom Intent Display

Use custom segments built around relevant interests and purchase intent.

05 / PAID SEARCH

Performance Max

Bring Google’s campaign automation together with your team’s strategy and oversight.

06 / PAID SEARCH

Customer Match

Use eligible first-party customer data to support your advertising audiences.

07 / PAID SEARCH

Google Vehicle Listing Ads

Put vehicle inventory at the center of the shopping experience.

Explore vehicle ads
08 / PAID SEARCH

Microsoft Vehicle Ads

Explore inventory advertising on Microsoft. Also known as Bing Automotive Inventory Ads.

Explore vehicle ads
A team you can count on

Technology supports it.
People manage it.

Keeping up with Google’s changes requires attention, diligence, and continuous research. At Dealer Authority, we continuously refine our automotive pay per click solution with a focus on quality, cost-effective leads.

We use AI as a tool, not a crutch. Your PPC campaigns are managed by a dedicated team of automotive paid search experts who don’t simply put your campaigns on autopilot.

Tier 3 expertise

Automotive knowledge focused on the needs of individual dealerships.

AI technology

Tools that support decisions, with a dedicated team overseeing your campaigns.

Customized strategies

Paid search campaigns built around your dealership’s needs.

Transparent reporting

A clearer view of campaign performance and the work behind your strategy.

From our clients

A team
you can
count on.

Dealer Authority has been a great partner for our dealership’s PPC, bringing in a noticeable increase in high-quality leads. They understand the automotive space and take the time to tailor campaigns to our specific inventory and market. Their communication, reporting, and responsiveness make it easy to trust that our ad dollars are being used wisely.

Matt HengeholdHengehold Truck Sales
Google Partner badge shown on Dealer Authority’s existing PPC page

Google Partner

Dealer Authority is a Google Partner. Learn about the Google Partners program.

Take a closer look at your paid search

Your Automotive Pay Per Click strategy.
A closer look.

Let us review your automotive pay per click campaigns.

Have you struggled to find a reliable automotive Paid Search provider? Our team is happy to audit and analyze your current strategy and offer recommendations based on what we find.

Whether you want better data to hold your current provider accountable or you’re ready for a custom, fully managed automotive PPC solution, we’re ready to help.

  • Review your current strategy
  • Understand the findings
  • Discuss recommendations and next steps

Dealer Authority does not require long-term contracts for its solutions.

Request a PPC Strategy Review
Your next opportunity starts here

Put your paid search
in experienced hands.

Talk with Dealer Authority about custom automotive PPC campaigns for your dealership, your market, and your goals.

Schedule a Call
Let’s talk automotive PPC

Contact
us today!

Tell us about your dealership and your paid search goals.

888.963.9617sales@dealerauthority.com

Start the conversation.

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