Digital marketing in the automotive industry is constantly changing. It’s important to keep up with the latest trends from the consumers, the OEMs, Google, Facebook, website design… the list of things that need your attention is huge and always growing. At Dealer Authority, we can help by staying on top of your marketing and your vendors to make it all run more smoothly and yield better results.

One of the most important components of our team is the understanding of the car business. We aren’t just outside marketers who have come in to tell dealers what to do. There are plenty of those out there. We’re people who have been in the trenches and engaged at every level of a dealership, working for every type of organization from single-rooftops to companies that have over 100 rooftops.

Even more important that that is our drive to continue hiring from within the dealership environment. We are always sharpening our tools by hiring those with recent experience; half of our team worked at a dealership when we hired them.

Dealer Authority will analyze, improve, and help you manage all facets of marketing at your dealership. Think of us as a virtual marketing manager for your dealership, freeing the internet department to focus on in-store and local marketing activities while we work as their best asset on the digital side. This will make it easier to stay focused on the things that are important rather than getting caught in the weeds trying to make the small but important things happen.

  • Need something changed on your website – Call Dealer Authority.
  • Your PPC campaigns aren’t delivering as well as they should – Call Dealer Authority.
  • The newest marketing innovation is being pitched to you and you’re not sure if it’s really going to deliver – Call… you get the picture.

We will work with you and your vendors to consolidate the strategies and keep everyone heading in the right direction. Our goal is to prove invaluable to your dealership by making the whole of your marketing greater than the sum of its parts. Call us today or fill out the form below to learn more.

 

Dealer Authority has been MY agency for nearly 3 years now. That is a testament to them because the typical agency has a much shorter shelf life! When I was interviewing agencies, I was looking for something different than the cookie-cutter content, OEM approved agency. What made me go with DA is the fact that they are a boutique agency that TRULY loves their clients and take a vested interest in their success. If I am not successful, they are not successful, no matter what the analytics and digital metrics say. There has never been one single time that I have called with an issue, that it wasn’t immediately resolved. I love this company!!

Bryan Horne

General Manager

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