by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from another website in order to try to bulk it up. The process of “scraping content” has been outdated for some...
by Tyson Madliger | Nov 15, 2013 | General, Philosophy
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers....
by Tyson Madliger | Nov 15, 2013 | Dealer Authority, General
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of...
by Tyson Madliger | Nov 15, 2013 | Dealer Authority, General, Our Services
[vc_row][vc_column][vc_column_text]If you don’t know what you have going on at the dealership and in your digital marketing, you can’t make it better. Over the past three years, we’ve witnessed an emergence of knowledge within the automotive industry...
by Tyson Madliger | Nov 15, 2013 | Dealer Authority, General, Our Services
[vc_row][vc_column][vc_column_text]Let’s call it what it is. Despite the fact that just about every car dealership in the country would claim that they would be considered “aggressive” when it comes to marketing strategies, the vast majority of them...
