by Tyson Madliger | Nov 16, 2013 | Automotive PPC, General
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to get more ad clicks. This is not and rarely is the reason for their latest test models. There are...
by Tyson Madliger | Nov 15, 2013 | Automotive SEO, General
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every...
by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before...
by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For...
by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from another website in order to try to bulk it up. The process of “scraping content” has been outdated for some...
