by Tyson Madliger | Oct 24, 2014 | Automotive Conferences, Dealer Authority, General, Philosophy
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which...
by Tyson Madliger | Oct 10, 2014 | Automotive Conferences, Dealer Authority, General
Building a startup is hard. It’s about using sweat instead of cash. It’s about finding the exact right people instead of mass hiring because every role is absolutely crucial. It’s about a diet that consists of ramen noodles and home-brewed espresso...
by Tyson Madliger | Oct 9, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was...
by Tyson Madliger | Oct 7, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to...
by Tyson Madliger | Sep 29, 2014 | Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing...
