by Tyson Madliger | Sep 28, 2026 | Automotive Advertising, Automotive PPC, Automotive Social Media, Digital Marketing, General
More independent dealerships have been reaching out to Dealer Authority lately, and they all have the same question: how do we get leads that actually belong to us? For years, the default plan for used car stores has been to spend most of the marketing budget on...
by Tyson Madliger | Mar 19, 2026 | AI, Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Tips, Digital Marketing, General
Car dealership advertising has changed significantly. Buyers are no longer driving from lot to lot. They are on their phones, on Google, on YouTube, and increasingly asking AI tools which dealership to visit before they ever set foot on a lot. After working with...
by Tyson Madliger | Feb 17, 2026 | AI, Automotive Advertising, Automotive Content, Automotive Social Media, Digital Marketing, General, Social Cars
Your Inventory Is Great. The Problem Is No One’s Seeing It. Here’s what’s frustrating: you’ve got solid vehicles on your lot, competitive prices, and a team ready to sell. But traffic feels slower than it should. Leads aren’t coming in...
by Tyson Madliger | Jan 5, 2026 | AI, Automotive SEO, Digital Marketing, Increasing Sales, Instagram, VDP Marketing
Most dealerships have no shortage of marketing vendors promising leads. The problem isn’t access to tactics — it’s knowing which ones produce real buyers and how to make them work together. This guide breaks down 15 proven lead generation strategies for...
by Tyson Madliger | Jan 4, 2026 | Dealer Tips
Curious what some of the more uncommon terms and acronyms mean? Don’t worry – we’ve all been there! F&I? CRM? GAP? These terms mean nothing to people outside of the automotive industry, so it’s natural to not know them! The best part? This...
