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UX and SEO Matter to Your Dealership’s Website

UX and SEO Matter to Your Dealership’s Website

by Tabitha Flythe | Mar 26, 2021 | Automotive SEO, Dealer Websites

Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
Apple’s iOS 14 Update and Your Dealership’s Facebook Ads

Apple’s iOS 14 Update and Your Dealership’s Facebook Ads

by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News

Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
How to Host a Safe Trunk-or-Treat Event

How to Host a Safe Trunk-or-Treat Event

by Tabitha Flythe | Oct 27, 2020 | Automotive Events, Dealer Tips

The New Way to Trunk-or-Treat in 2020 Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. These events bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Still, with the...
Instagram Story Ads for Car Dealers – Don’t Be Fooled by Facebook’s Suggestions

Instagram Story Ads for Car Dealers – Don’t Be Fooled by Facebook’s Suggestions

by Tabitha Flythe | Sep 29, 2020 | Automotive Social Media

At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
Automotive Digital Marketing: Being a Dealer Advocate for Good

Automotive Digital Marketing: Being a Dealer Advocate for Good

by Tabitha Flythe | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales

The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing campaigns from “stop by our store” to “shop with us online.” The general...
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