by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Have you heard about Dealer Authority’s new digital marketing offerings for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know that Dealer Authority is now offering graphic design...
by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Tabitha Flythe | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Tabitha Flythe | Apr 27, 2020 | Automotive Advertising
You have your online car-buying process up and running, and you have educated your sales staff and BDC department on how you are going to handle shop from home leads. Then slowly, showrooms around the United States begin to re-open as their state deems fit; however,...
by Tabitha Flythe | Apr 10, 2020 | Automotive PPC
advertising Even now, with a limited PPC budget, ads can still convert. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are working from home, kids are...
