by Tabitha Flythe | Jan 23, 2020 | Automotive Advertising, Automotive Consultation, Dealer Authority
Your automotive digital marketing agency should answer any question you throw their way Q&A with Dealer Authority’s Dealer Advocate, Jill Ambrose It’s the beginning of a new year, and car dealers are sitting down and reassessing their goals. What did...
by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Tabitha Flythe | Nov 8, 2019 | Automotive PPC
Many co-opped pay-per-click providers claim that automation is the way to go. They are of the opinion that the only way to rank in your dealership’s local area is by bidding on their canned keywords that are exactly the same for all dealerships, in all locations. What...
by Tabitha Flythe | Oct 21, 2019 | Automotive PPC
Pay-per-click is the old faithful of the automotive industry because it works! Since its creation in October of 2000, PPC has provided car dealers the ability to reach shoppers that are actively searching for a new or pre-owned car. With search engines like Google,...
by Tabitha Flythe | Oct 16, 2019 | Automotive Advertising, Dealer Tips
As a marketer and visual strategist, I am always on the hunt for new ways to improve and advance our internal and external marketing strategies, and how these strategies can be applied to the way we approach our clients’ digital presence on social media, on...
