How Relevant is a Relevance Score?

How Relevant is a Relevance Score?

Facebook’s Business Manager is the central hub for our social media team. Business Manager is where we build Facebook ads for our clients, analyze their traffic, and build out their monthly campaigns. It’s an invaluable resource, but it seems that Facebook is still...
Inclusion in Your Dealership’s Marketing Message

Inclusion in Your Dealership’s Marketing Message

A well-crafted marketing strategy is one that considers the target market of the brand’s ideal customer. Sometimes, and without intention, we can miss the mark when it comes to building a marketing strategy that includes the full scale of demographic profiles that...
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