by Tabitha Flythe | Jun 13, 2019 | Automotive Advertising, Dealer Tips
You heard me right – Waze. This mapping application is running in second place for total active users, with 25.6 million people using the app daily. Google Maps is the mapping giant when it comes to daily users (154.4 million to be exact), and therefore it is...
by Tabitha Flythe | May 28, 2019 | Automotive Events
There is a constant battle among marketing professionals over the relevance and impact of traditional versus digital marketing. What methods have the best return on investment? What is going to lead to an increase in sales? Is traditional marketing dead? Marketing...
by Tabitha Flythe | May 10, 2019 | Automotive HR, Dealer Authority
Dealer Authority prides itself on cultivating meaningful relationships with all of our clients. Being a boutique agency gives us the opportunity to work one-on-one with our dealers and provide them with a concierge level of service with our digital solutions. In this...
by Tabitha Flythe | May 8, 2019 | Automotive Advertising
How many times have I heard, “We just don’t have anyone on staff who can design things like that for us.”? It’s true that creating marketing-worthy artwork can be daunting for those that operate more on the left side of their brain rather than their right, but I am...
by Tabitha Flythe | Apr 2, 2019 | Automotive Events, Dealer Authority
Last week, the VP, Erika Simms and I packed our things and headed to Denver, Colorado. Our destination – the Innovative Dealer Summit. This event is in its 11th year, and the word around the convention center was that like a fine wine – it gets better with...
