by Tabitha Flythe | Mar 26, 2021 | Automotive SEO, Dealer Websites
Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Tabitha Flythe | Sep 29, 2020 | Automotive Social Media
At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
by Tabitha Flythe | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales
Spreading Positivity through Automotive Digital Marketing The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing...
by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch-up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
