by Shannon Eshel | May 13, 2026 | AI, Automotive Advertising, Automotive PPC, Dealer Authority, Dealer Tips, Digital Marketing, General
Google Ads has been leaning hard into AI-powered advertising, and one of the newest settings getting attention is AI Max for Search. Over the past month, our team at Dealer Authority has been testing AI Max for Search across different dealership Google Ads campaigns,...
by Shannon Eshel | Nov 18, 2025 | AI, Automotive Advertising, Automotive PPC, Dealer Tips, Digital Marketing, General
Google’s new AI search experience is reshaping how shoppers discover vehicles and connect with dealerships. Instead of relying only on traditional search results, shoppers now see AI Overviews, Google AI overview ads, and AI Mode responses that summarize information...
by Shannon Eshel | Dec 15, 2023 | Automotive Advertising, Automotive Content, Automotive PPC, Dealer Tips, Digital Marketing, General
When determining the best way to track Google Ads conversions, there are two choices: Data-Driven and Last Click attribution. Google Ads recommend Data-Driven, but is that the best option for you? Here is what we have found. How Do Attribution Models Affect Car...
by Shannon Eshel | Oct 4, 2023 | Automotive Advertising, Automotive PPC, Digital Marketing, General, Our Services
Dealer Authority vs. the Industry: Automotive Google Ads Automotive digital marketing, especially car dealer Google ads, is constantly evolving. If your dealership wants to stay ahead of the competition, it’s imperative to understand how your advertising...
by Shannon Eshel | Sep 18, 2018 | Automotive PPC
PPC campaigns, or Pay-Per-Click advertising, is a smart way to reach low-funnel customers who are ready to purchase a vehicle. Google AdWords is an advertising system that allows dealerships to bid on certain keywords so that their ads will only populate for...
