by Joseph Forman | Jan 15, 2026 | AI, Automotive Advertising, Automotive Content, Automotive SEO, Digital Marketing, General
Search is no longer just typed keywords. Shoppers talk to their phones, ask their car’s assistant for nearby options, and use images to identify vehicles they like. That’s multimodal search. For dealerships, the goal is to make your pages easy for search engines and...
by Joseph Forman | Mar 21, 2025 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Search engine optimization (SEO) has been declared “dead” more times than I can count in the automotive industry. Every time Google updates its algorithm, every time a new social media platform gains traction, and every time a new marketing buzzword trends...
by Joseph Forman | Apr 2, 2024 | Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
In a world where getting people to your dealership’s website is everything, backlinks are not just another ingredient in your marketing recipe; they’re the secret sauce. Every dealership likes to think they have something shiny to offer, so how do you...
by Joseph Forman | Nov 8, 2023 | Automotive Events
Events are a powerful yet often overlooked tool for car dealerships. While sales, promotions, and advertising play a large role, hosting unique events can provide significant advantages that directly and positively impact sales and get people in the door. If you’re...
by Joseph Forman | Sep 25, 2023 | Automotive Advertising, Automotive SEO, Dealer Authority, Dealer Tips, General
Best SEO keywords for car dealerships If you want more qualified traffic, more leads, and more showroom visits, you need to target the best SEO keywords for car dealerships. Not just high-volume phrases. Not just broad terms. The right keywords are the ones that match...
