by Erika Simms | Feb 14, 2020 | Automotive SEO
When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...
by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
by Erika Simms | Aug 2, 2018 | Dealer Tips
Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to...
by Erika Simms | Jun 26, 2018 | General
PPC for Car Dealers Paid search for car dealers also know as PPC is one of the core offerings at Dealer Authority to help dealers sell more cars. With a robust PPC for car dealers campaign we can spend less money to target more shoppers searching for your car...
by Erika Simms | Apr 3, 2018 | Automotive Content
Are you an incredible writer? Dealer Authority is seeking talented and creative independent contractor writers to work with our team of professional automotive digital marketers. Automotive SEO experience is a plus but not required. Our ideal candidate must excel at...
