by Caitlin Hightower | Feb 14, 2023 | Digital Marketing
Here at Dealer Authority, we’re always on the lookout for the best in the marketing industry to learn from, and this year we’ve got heart eyes for some seriously inspiring industry leaders! These marketing gurus know their stuff and are ready to share...
by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General
When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
by Caitlin Hightower | Oct 11, 2022 | Automotive Advertising, Automotive Content, Automotive Social Media, Dealer Tips, General, Social Cars
Need help navigating all of the updates coming from Facebook’s New Page Experience on your dealership’s Business Page? Check out our comprehensive guide and see what changes you need to make BEFORE and AFTER your Facebook Business Page makes the switch...
by Caitlin Hightower | Jul 13, 2021 | Automotive Social Media, General, Instagram
Organic: important in the produce aisle, but even more important on your Instagram feed. And no, we’re not talking about filling up your account with photos of lush kale leaves or free-range eggs when it comes to exercising organic Instagram best practices. The...
by Caitlin Hightower | Dec 24, 2019 | Automotive Advertising, Automotive Social Media
Many (if not all) brands want it, but few achieve it: “going viral.” It’s hard to achieve, and even harder to do organically. So is there a way to harness this power, a formula for creating content that will undoubtedly go viral? Let’s dig in....
