by Brian West | Nov 20, 2018 | Automotive Advertising
The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for sales. The first step is to take a look at your marketing strategy as a whole and ask yourself “What more could I be doing?” and “How has...
by Brian West | Sep 5, 2018 | Automotive Social Media, Dealer Tips
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both...
by Brian West | Jul 31, 2018 | Automotive Advertising, General
Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital marketer, I have bumped shoulders with plenty of fake gurus. Automotive advertising...
by Brian West | Jun 14, 2018 | General
Marketing online requires a constant stream of relevant imagery from your dealership. Customers respond best to real pictures of inventory and human faces. You do not need a professional photographer to get great images. Below are a few easy-to-use photo editing apps...
by Brian West | May 21, 2018 | Automotive Content, General
You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve been there. Both anxiety disorder and depression are, unfortunately, very common mental illnesses, and despite the increased...
