by Brian West | Jun 4, 2019 | Automotive Social Media
Has your dealership hopped on to the Instagram bandwagon yet? And if so are you utilizing Instagram Stories? If not – you are missing a huge opportunity to get in front of a (mostly) untapped audience. With stories, you can hit customers with a short but sweet...
by Brian West | May 6, 2019 | Automotive Social Media
Bad news, sad memes, and people bombarding you with items for sale is what Facebook has become over the last few years, but there are many of us in the digital marketing industry pushing for a new and more positive social media environment to engage our social media...
by Brian West | Apr 10, 2019 | Automotive HR, Philosophy
There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
by Brian West | Mar 11, 2019 | Dealer Tips, Increasing Sales
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...
by Brian West | Feb 13, 2019 | Automotive Social Media, Vlog
Maximize your engagement with Instagram Stories! When Instagram adopted Snapchat’s quick and easy to use Stories feature, those of us in the automotive digital marketing industry instantly saw its potential. From showcasing inventory to highlighting events...
