by Brian West | Feb 13, 2019 | Automotive Social Media, Vlog
Maximize your engagement with Instagram Stories! When Instagram adopted Snapchat’s quick and easy to use Stories feature, those of us in the automotive digital marketing industry instantly saw its potential. From showcasing inventory to highlighting events at...
by Brian West | Feb 6, 2019 | Philosophy
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives. The idea of “hustle hustle hustle, busy busy...
by Brian West | Nov 20, 2018 | Automotive Advertising
The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for sales. The first step is to take a look at your marketing strategy as a whole and ask yourself “What more could I be doing?” and “How has...
by Brian West | Sep 5, 2018 | Automotive Social Media, Dealer Tips
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both...
by Brian West | Jul 31, 2018 | Automotive Advertising, General
Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital marketer, I have bumped shoulders with plenty of fake gurus. Automotive advertising...
