by Brian West | Jul 19, 2019 | Offbeat Car News
Has anyone else noticed the change in color trends sweeping the automotive industry? Dealer Authority decided to do a little digging to see what exactly is driving some of the new trends. Axalta, a liquid and powder coating company, recently released a series of paint...
by Brian West | Jun 24, 2019 | Automotive Advertising, Automotive Social Media
Part of my job here at Dealer Authority is innovating our social media product – which means continuously seeking ways to improve our product through research and development. A good percentage of my R&D time is spent reading articles and then going back to...
by Brian West | Jun 4, 2019 | Automotive Social Media
Has your dealership hopped on to the Instagram bandwagon yet? And if so are you utilizing Instagram Stories? If not – you are missing a huge opportunity to get in front of a (mostly) untapped audience. With stories, you can hit customers with a short but sweet...
by Brian West | May 6, 2019 | Automotive Social Media
Bad news, sad memes, and people bombarding you with items for sale is what Facebook has become over the last few years, but there are many of us in the digital marketing industry pushing for a new and more positive social media environment to engage our social media...
by Brian West | Apr 10, 2019 | Automotive HR, Philosophy
There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
