by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales
Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
by Brian West | Nov 3, 2020 | Automotive Advertising, Automotive Social Media
How to Build a YouTube Audience and Convert New Leads If your dealership finds it difficult to gain subscribers for your YouTube channel, trust me, you aren’t alone. We have outlined some of the ways we have seen success with YouTube for car dealers and some...
by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips
The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
