by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
by Brian West | Sep 3, 2019 | Automotive Advertising, Philosophy
What car dealers can learn from Popeyes Over the last week, we’ve seen hundreds of news stories about Popeye’s new chicken sandwich and its inevitable feud with Chick-fil-A. But there’s an underlying message that advertisers, marketers, and social...
by Brian West | Jul 19, 2019 | Offbeat Car News
Has anyone else noticed the change in color trends sweeping the automotive industry? Dealer Authority decided to do a little digging to see what exactly is driving some of the new trends. Axalta, a liquid and powder coating company, recently released a series of paint...
by Brian West | Jun 24, 2019 | Automotive Advertising, Automotive Social Media
Part of my job here at Dealer Authority is innovating our social media product – which means continuously seeking ways to improve our product through research and development. A good percentage of my R&D time is spent reading articles and then going back to...
