by Brian West | Apr 10, 2019 | Automotive HR, Philosophy
There’s a strange misconception floating around the automotive industry that millennials (people born between 1981 and 1996) are somehow less inclined to work hard, be motivated, or be part of a strong sales team. Well folks, sit down and be prepared to possibly get...
by Brian West | Mar 11, 2019 | Dealer Tips, Increasing Sales
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...
by Brian West | Feb 13, 2019 | Automotive Social Media, Vlog
Maximize your engagement with Instagram Stories! When Instagram adopted Snapchat’s quick and easy to use Stories feature, those of us in the automotive digital marketing industry instantly saw its potential. From showcasing inventory to highlighting events...
by Brian West | Feb 6, 2019 | Philosophy
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives. The idea of “hustle hustle hustle, busy busy...
by Brian West | Nov 20, 2018 | Automotive Advertising
The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for sales. The first step is to take a look at your marketing strategy as a whole and ask yourself “What more could I be doing?” and “How has...
