Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop!

In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes Search Engine Optimization, Social Media Marketing, and Pay Per Click in one custom approach for your dealership.


Digital marketing should be part of your daily marketing routine, and if you aren’t looking at where your dealership stands when it comes to SEO, Social Media, and PPC, you are missing out on valuable traffic that can lead to an increase in sales. According to our friends at DealerRefresh, 83% of those in the market for a new or used vehicle did their research online, and 43% of those individuals spent 1 to 3 months researching before they ever set foot in a car dealership. It’s time to capture that audience before they move on to a competitor – with Octane. By having our talented social media and content strategist craft custom ads, pages, and PPC campaigns, you are giving your dealership’s digital strategy that additional boost to rise above the competition.

We see your dealership as a luxury vehicle – you could put regular unleaded gas in the tank, and you would get to where you need to go, but would your car benefit from it? It’s hard to say. If we approach fueling your dealership’s digital strategy with OCTANE fuel, we are enabling your dealership to function at maximum capacity. We can bundle our SEO, Social, and PPC services into one custom, digital marketing package that will take the stress out of handling all of those various channels on your own. Let us use our expertise in digital marketing in the Automotive Industry, so that you can focus on the essential task of helping customers find the perfect vehicle for their lifestyle.

For more information on how we can take your digital marketing from basic to Octane, click here.