Wanna Go To Target?  Of Course You Do.

Wanna Go To Target? Of Course You Do.

Let’s step out of the automotive world for a second and head to Target. Yes, Target. From the moment you park your car, you are flooded with visual brand cues.  Red carts in the corrals, giant red cement balls, a giant red bullseye all lit-up and red electric doors,...
How To Construct Interactive Facebook Posts

How To Construct Interactive Facebook Posts

Generating quality interactive content on your dealership’s Facebook business page requires more than simply asking a question. The goal of interactive content is to be entertaining, thought-provoking, and allow the viewers to share their opinions.  Interesting...
Personalized Facebook Ads Sell Cars

Personalized Facebook Ads Sell Cars

Personalization is the key to reaching your shoppers when they are ready to buy a car.  Shotgun blast marketing techniques like TV commercials, radio spots, and newspaper ads are excellent for branding, although the case could be made that even branding efforts are...
Your words matter

Your words matter

How important is the language we use in our automotive marketing?  Very. Spending months, years, decades, or longer inside a dealership equips us with a unique and specific set of everyday phrases and terms which, to us, sound perfectly normal.  To a shopper, however,...