Browsing tag:


Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.

It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]

Read More

When we discuss social media, the conversation almost always revolves around Facebook. This is by design; Facebook is the big dog and the chances of a car dealer selling a car through social is by far easiest through Facebook. With that said, a complete automotive social media presence has to include Twitter. For the most[…]

Read More