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Social Media


In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per rooftop to take advantage of the most important aspects of digital marketing for 2015, or they’ll hire us to do the same at a lower cost but to a lesser degree.[…]

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I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]

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It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]

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It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]

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When we discuss social media, the conversation almost always revolves around Facebook. This is by design; Facebook is the big dog and the chances of a car dealer selling a car through social is by far easiest through Facebook. With that said, a complete automotive social media presence has to include Twitter. For the most[…]

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SEO-Tips-to-Make-Videos-Rank-High

Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing. Did we mention testing? One of the keys that we’ve found when promoting car dealers through social media is that videos can definitely work well even outside of YouTube. It’s not just about getting[…]

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