Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to pop up. Dealers do not lack choices in this important arena. Reputation management has seen a similar growth pattern at a[…]
By Christine Plunkett Automotive Content, Automotive Social Media, Reputation Management Aug 03, 2017
By Christine Plunkett Business, Dealer Tips, Reputation Management Aug 03, 2017
The internet killed the car business. Then, it built it right back up. We live in a world of retail transparency, shopping from the couch, and uber-competitiveness. Shoppers have the ability to get great deals every time they shop for a car and that has translated into a major shift in the way they’re sold.