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Dealer Authority


Dealers who are ready to utilize aggressive, proven strategies for selling cars through social media are looking for Dealer Authority. Our hands-on style of building a true partnership with our clients combines nicely with the cutting-edge techniques that have made our company grow tremendously since our formation in November, 2013. Here are four differentiators that[…]

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There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]

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The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]

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Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.

When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]

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It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]

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