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Automotive Social Media


Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you are, at heart. ¬†While ultimately your social media strategy is[…]

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Dealers who are ready to utilize aggressive, proven strategies for selling cars through social media are looking for Dealer Authority. Our hands-on style of building a true partnership with our clients combines nicely with the cutting-edge techniques that have made our company grow tremendously since our formation in November, 2013. Here are four differentiators that[…]

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Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.

When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]

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As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]

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There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]

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Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.

One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to OEMs and vendors about the latest and greatest heading out to[…]

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