The fuel to dominate.

Let's Work Together

Are you tired of vendors trying to fit you into a box with their solution?  You should not have to change your process for a vendor’s solution.

Our company was built with a team of automotive digital experts. We will work with you to build a cohesive marketing strategy that fills the gaps in your marketing efforts.  Our solutions are built custom for each dealership rather than packages focused more on the OEM and their agenda.

We tell your story and you sell more cars


We develop a content strategy around your dealership and build custom converting pages on your websites.  We write content that speaks to the demographics of the most likely buyers.

Most content written on dealership’s websites focuses on the features and technical specifications of models. We write content illustrating YOUR story, why the consumer should buy from YOUR dealership, and humanizing YOUR business.

Syndication is not social


Millennials will make up 40% of the car buying market by 2020 but that isn’t the only segment of the population using social media. There are 156.5 million Facebook and 77.5 million Instagram users in the United States.

People often say that consumers are not going to social media to buy but you can’t deny there are consumers in your market right now on social media that are looking to purchase a new car.

Dealer Authority creates custom posts and ads for each of our clients. We can target consumers in your market down to a specific vehicle in which they have shown interest.  We also can build targeted campaigns from your own DMS or CRM name file.

Syndication is a dirty word at our company.  Don’t be fooled by companies offering lower prices for syndicated content or pushing content to 350 different sites.

Pay to play

Paid Ads

The power of Octane is that we make sure the content and social strategy is cohesive with the paid campaigns we build on Facebook, Instagram, PPC, retargeting, and display advertising.

Dealer Authority is constantly building new ads and A/B testing the effectiveness of the ads to convert.  We take spending your advertising budget very seriously and want to make every dollar count.

Communication is the key to success


Octane is not a one size fits all strategy.  We fill the gaps of your current digital strategy which takes coordination and communication.  Dealer Authority advises and often communicates with your other vendors to make sure we are all one team working for you.

Don’t settle for another vendor who fits you into a box with their solution. Come see how a team of automotive professionals working with your dealership can grow your business.