Dealer Authority’s Social Team builds custom, hand-crafted Facebook posts highlighting three criteria for our dealers: The brands you sell, the dealership, and local events. We never syndicate content across multiple pages because we believe true engagement is earned by speaking directly to your followers in a genuine way. We push your products only after establishing an organic, friendly environment where your followers become accustomed to finding useful, entertaining, and informative posts. It’s the digital equivalent of “wining and dining” your date before moving in for the first kiss. When we finally approach our sales messages, they are not jarring or disruptive, rather, they function as a natural extension of the ongoing conversation between the dealership and the locals.
Constructing an effective Facebook ad, also known as an Unpublished Post or Dark Post, requires finesse. The messaging is important and may encompass anything from a branding bulletin to a specific incentive or collection of featured inventory. We employ a multitude of delivery methods including single-image, slideshow, and carousel ads to attract the attention of your audience. Our advertising strategists combine impressive graphic design with engaging and effective copy-writing to positively represent your dealership with each unique ad.
Equally as important as your ad’s visual appeal is the targeting. We collaborate with our dealer partners to identify the best strategy for reaching clients most likely to purchase within a few days or weeks. As a result of our partnership with Facebook we have the option to focus your messages very broad, for branding and awareness campaigns, or extraordinarily specific, all the way down to individual models. For example, we can deliver a hand-crafted message explaining the benefits of buying from your dealership, along with a specific lease offer on your best-selling item, directly to consumers who have been identified as being “in-market” and likely to buy that specific model.
The word “transparency” is thrown around a lot but few marketing agencies have the capability or, let’s be honest here, the desire to disclose how every penny was spent, and exactly what was achieved. Dealer Authority delivers a comprehensive report which details every measurable imaginable. We show you every ad and every post. We lay out our strategy and later report back on how effectively we achieved our goals. Using a combination of Facebook reporting, Google Analytics, and our own robust reporting tools we show you impressions, clicks, views, cost-per-engagement, website visits, and what happened once they landed on your website.
When combined with Dealer Authority’s hyper-effective SEO & PPC solutions, our Social strategy delivers even stronger returns. Octane is a cohesive marketing plan which synergizes efforts from Social, SEO, PPC, and your traditional marketing endeavors to deliver a consistent, compelling message. Octane is not a pre-packaged, one-size-fits-all solution; rather we custom craft your campaigns to meet the specific needs of your dealership. Only dealers who wish to dominate your market need apply.