This is what we do.
Search Engine Optimization
We tell your story and you sell more cars.
Dealer Authority helps you stand out from the competition with our custom onsite and offsite content for your dealership. Most content written on dealership’s websites focuses on the features and technical specifications of models. We know it is equally important to tell your story on why consumers should buy from your dealership.
Dealer Authority analyzes the demographics of your area and write content that relates to the consumers most likely to purchase specific models. We also focus content geographically on conquest markets while defending your market from the competition.
Dealer Authority is constantly testing and developing new page layouts for their effectiveness to produce leads. We want our clients to use the pages we build as landing pages for all of their paid traffic because they are proven to convert.
Content is king and links are aces
Dealer Authority has a unique link building strategy in the automotive industry. The industry is flooded with SEO companies that only focus their efforts on onsite content and put very little emphasis on offsite content. This is because it is much easier and less expensive to write content on a dealership’s website compared to building relationships to write offsite content and link back. The offsite publications should be diverse but also have relevancy to your website. A blog is not enough!
Understand the right Keywords
It is important to understand which keywords generate the most traffic from consumers in all stages of the buying cycle. We analyze the keywords in your area with feedback from you in our strategy meetings. We track the performance of the keywords constantly moving our focus further out geographically from your dealership as we grow your presence on page one of SERPs.
Better results with a lower budget
Our paid search solution is built on the expertise of our team and not technology. Other companies brag about their automation and technology as the foundation of their paid search solution to increase their profitability at the expense of your dealership. Our team is constantly monitoring and adjusting campaigns for the best results.
We have a passion for beating the competition by constantly testing the latest search features. Ask us about click to text, price extensions, and offer countdowns.
"I use Dealer Authority and they are absolutely incredible! We collaborate daily and they really help me make it happen in all facets of my digital strategy. Dealer Authority is dynamic and a game changing company."