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Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]

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This is going to be the first DealerOn webinar that we've done as a company. It's exciting! This is the first time we're doing this particular presentation as well, so it's all fresh material. Social media has the ability to drive sales. Many dealers and most vendors seem to miss this point. It's not just[...]

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