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The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and Bing go and change it all over again. This is a good thing for dealers who have the right automotive SEO partner. At Dealer Authority, we embrace change. We desire it. Every[…]

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Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you are, at heart.  While ultimately your social media strategy is[…]

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ROI or return on investments is one of the biggest hot-button issues in social media management relationships.  Some social media managers say that ROI can’t be a goal, while other claim their services offer immediate ROI.  So what’s the truth?  The truth is, ROI is a tricky subject.  No two companies are alike, and they[…]

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