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During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and the reason that very few people ever leave. I[…]

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When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]

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There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used better budgeted elsewhere and the crutch that they create for your[…]

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One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important for businesses with physical locations. Tumblr should be grabbed even if you’re not[…]

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