It’s really easy to say that dealers need to be “everywhere”. It’s an abstract phrase because “everywhere” means different things to different people. However, we do have the ability to make sure that “everywhere” for dealers is really about being in all of the right places online.
By Christine Plunkett Dealer Tips, Increasing Sales Aug 03, 2017
By Christine Plunkett Increasing Sales, Offbeat Car News Aug 03, 2017
The old days of getting people to pull into the dealership on a whim thanks to colorful balloons, waving flags, and inflatable gorillas. Today, dealers must rely on the digital tools at their disposal in order to get the exposure they need to increase sales. Craigslist is one of the best venues for this. It[…]
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
By Tyson Madliger Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy, Uncategorized Dec 06, 2013
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and the reason that very few people ever leave. I[…]