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When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]

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Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]

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The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]

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There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]

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… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of it all. Sometimes, it’s a revamp. Other times, it’s a slight course correction. Either way, you’ll learn the best ways to take your current internet department and make your vendors sing[…]

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The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]

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As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]

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