The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
By JD Rucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
By JD Rucker Dealer Authority, Dealer Tips, Dealer Websites, General, TTAP, Uncategorized Mar 23, 2014
We tossed out the gauntlet two weeks ago when we posted an article saying that, for the most part, chat services on dealer websites were not working the way they should be working. One of the biggest complaints that we had was putting up a lead wall. In other words, we found several chat services[…]
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death, Lee beats Jabbar in a fight. It was[…]
By JD Rucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized, VDP Marketing Dec 26, 2013
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes.
By JD Rucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Nov 22, 2013
If a button here or a link there is broken, it’s not a big deal, right? Wrong.
By JD Rucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.