It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
By Tyson Madliger Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
By Tyson Madliger Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 03, 2014
When you’re a startup, you have to be very cautious with your budget. We make decisions every day on how to spend our new company’s money. While the vast majority is invested back into giving us tools to serve our clients, there has to be at least a little spent on educating the automotive industry.[…]
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
By Tyson Madliger Dealer Authority, General, News, Uncategorized Feb 01, 2014
Hello friends. We need your help. We’ve gone through over 140 logo options for our company and now we’re down to the final three. Please let us know which one you like the best, any changes you would recommend, and all of that good stuff. Here are the choices. Sorry for the low quality of[…]
By Tyson Madliger Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
By Tyson Madliger Dealer Authority, General, News, Uncategorized Jan 19, 2014
It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, and putting up banner ads with one common theme across the board: their four-digit booth number.
By Tyson Madliger Dealer Authority, General, News, Uncategorized Jan 16, 2014
When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This was the plan from the start, which is why I listed my position on LinkedIn and everywhere else as “Founder” rather than President and/or CEO. My time is spent in the[…]
By Tyson Madliger Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the automotive industry. There was a problem[…]
By Tyson Madliger Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.
By Tyson Madliger Dealer Authority, General, News, Uncategorized Dec 12, 2013
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product offering and bring a new level of improvement to their clients.