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Automotive SEO


If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]

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The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.

When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]

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If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s changing. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]

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The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]

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There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]

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As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]

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We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding confusing as well. They’re really not. In fact, they’re about as straightforward as it gets. The automotive industry is currently experiencing an “up” era on the trend lines. This[…]

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Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better. First and foremost, there’s a reason that outside companies rarely succeed when they try to[…]

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