Car dealers want to sell as many cars to as many people as possible. The value of a Camry doesn’t go down if three more people buy one, in fact, sales increase with popularity. As a dealer, the more you sell the more money you make, simple business. I bet you would be hard-pressed to[…]
By Jeff Glackin Automotive Content, Automotive SEO, Uncategorized Jun 26, 2017
By Jeff Glackin Automotive SEO, Dealer Tips, General, Uncategorized Apr 25, 2016
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
By Tyson Madliger Automotive SEO, Dealer Authority, Dealer Tips, General, Uncategorized Mar 21, 2016
In the very beginning of our journey, we knew one thing for certain. We wanted to offer automotive SEO solutions that were exclusive to a market. It’s not that you can’t do SEO for more than one dealership with the same brand in the same metro area, but it doesn’t make sense to have more[…]
By Tyson Madliger Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Our Services, Uncategorized Mar 10, 2016
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet.
By Tyson Madliger Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
By Tyson Madliger Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
By Tyson Madliger Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]