DAYTON, OHIO (PRWEB) AUGUST 07, 2017 Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority becoming the sole owner. Benefits include a streamlined direction and the advancement of Madliger’s vision for Dealer Authority. “The future is bright at Dealer Authority. We are constantly innovating our SEO, Social, and PPC solutions to stay ahead[…]
By Christine Plunkett Automotive Content, Automotive PPC, Automotive SEO, Dealer Authority Aug 08, 2017
Humans prefer to keep things simple in most circumstances. There are exceptions, some of which include politics, religion, and automotive search engine optimization. Somehow, the last on the list has made it into the consciousness of both vendors and dealers as being much more complicated than it really is. To stay with the premise behind[…]
By Tyson Madliger Automotive PPC Jul 20, 2016
There seems to be a “secret sauce” brewing at our company, not because we thought it was a secret but because we learned that it’s not getting done by others. We don’t believe in having a secret sauce so we’ll gladly share it with you. If you’re a savvy dealership, you may be as surprised[…]
When we started our company in 2013, we had learned from companies big and small that there’s one universal lesson in business if you want to achieve greatness: stay focused. In the car business, we’ve seen so many different vendors expand to the point that they lost their identity. Even the tiny agencies seem to[…]
By Tyson Madliger Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Our Services, Uncategorized Mar 10, 2016
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet.
By Tyson Madliger Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
By Tyson Madliger Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
By Tyson Madliger Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to dealers, building or integrating technology that allowed for an industry within an industry. In fact, 10 of the 28 Google premier SMB partners are automotive-specific. That was two years ago. Today,[…]