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Automotive Content


Recently the new Miss USA was crowned, but her victory was not without controversy.  What does this have to do with your social media marketing strategy?  I’m so glad you asked.  Every business has a decision to make about what type of personality they want to portray online.  At every onboarding, Dealer Authority strategists ask[…]

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Does your digital marketing partner spend as much time keeping up with changes in social media, as they do keeping up with the Kardashians?  When there is down time at the dealership, does your in-house Facebook guy study Facebook for business, blogs, forums, groups and pages centered on the latest techniques available to market your[…]

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Dealer Authority is a boutique automotive digital marketing agency specializing in unique, custom content generation for Search and Social domination by highly competitive car dealers.  One of the most important roles to our success is our Social Media Strategist position.  Thanks to an influx of new dealer partners, Dealer Authority has immediate availability for a[…]

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Dealer Authority’s Social Team builds custom, hand-crafted Facebook posts highlighting three criteria for our dealers:  The brands you sell, the dealership, and local events.  We never syndicate content across multiple pages because we believe true engagement is earned by speaking directly to your followers in a genuine way.  We push your products only after establishing[…]

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Generating quality interactive content on your dealership’s Facebook business page requires more than simply asking a question. The goal of interactive content is to be entertaining, thought-provoking, and allow the viewers to share their opinions.  Interesting questions result in greater response rates but you must tread lightly as “interesting” is a very subjective term. Let’s[…]

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Personalization is the key to reaching your shoppers when they are ready to buy a car.  Shotgun blast marketing techniques like TV commercials, radio spots, and newspaper ads are excellent for branding, although the case could be made that even branding efforts are also better suited for the digital space.  These traditional delivery methods will[…]

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How important is the language we use in our automotive marketing?  Very. Spending months, years, decades, or longer inside a dealership equips us with a unique and specific set of everyday phrases and terms which, to us, sound perfectly normal.  To a shopper, however, your lingo may not translate properly and at the very least[…]

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