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Automotive Content


Dealer Authority Emily Bower

About a week ago, I had the pleasure of speaking to Journalism and Marketing students at my alma mater. My former professor asked me to come in and describe a day in the life of a social media strategist, and of course, I was happy to share my experiences. Over the course of the hour-long[…]

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Facebook is like a galaxy, it’s enormous, captivating and always changing. When it comes to their business side, they’re constantly making moves to make things easier for marketers. If you’re spending money on Facebook, you want the best opportunity to achieve your business goals. That’s fair, right? Well, hold on to your horses because Facebook is[…]

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DAYTON, OHIO (PRWEB) AUGUST 07, 2017 Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority becoming the sole owner. Benefits include a streamlined direction and the advancement of Madliger’s vision for Dealer Authority. “The future is bright at Dealer Authority. We are constantly innovating our SEO, Social, and PPC solutions to stay ahead[…]

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Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to pop up. Dealers do not lack choices in this important arena. Reputation management has seen a similar growth pattern at a[…]

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If you’re like most general managers, sales managers, eCommerce directors, and internet managers at car dealerships, you have no shortage of reports to go over on a regular basis. Vendors are sending reports. The OEMs are sending reports. The district is sending reports. Sometimes they say the same things. Sometimes they can even contradict each[…]

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I grew up at car dealerships. I first started working for my father’s Mazda-Kia store when I was 12-years-old and I’ve been in the car business ever since. So many things have changed in the last few years, let alone the last decade, and we’ve all watched this transition unfolding before our eyes. There are,[…]

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Twice in the last year, we’ve heard debates at conferences about which to do first, develop a proper process or generate more leads. It always comes down to the process people talking about burning through leads and the lead people saying that more opportunities can supersede bad processes. My question: why not both? To me,[…]

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