Personalization is the key to reaching your shoppers when they are ready to buy a car. Shotgun blast marketing techniques like TV commercials, radio spots, and newspaper ads are excellent for branding, although the case could be made that even branding efforts are also better suited for the digital space. These traditional delivery methods[…]
How important is the language we use in our automotive marketing? Very. Spending months, years, decades, or longer inside a dealership equips us with a unique and specific set of everyday phrases and terms which, to us, sound perfectly normal. To a shopper, however, your lingo may not translate properly and at the very least[…]
By Subi Ghosh Automotive Content, Dealer Tips, General, Uncategorized May 04, 2016
How often are we really paying attention to the world around us? Whether it be locally, nationally or internationally, the things that happen around us, affect us all. This includes our customers, as well.
By JD Rucker Automotive Content, Our Services, Uncategorized May 01, 2016
There’s a hole in the world of automotive marketing that many dealers have been unable to properly fill. Content marketing has been a huge component of general internet marketing for years, but in our industry it has fallen short of its potential. The biggest challenge is, of course, time; who has enough time to put[…]
By JD Rucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet.
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]