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Automotive Advertising


The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready and willing to leave social media sites like Facebook[…]

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I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]

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A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]

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Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.

Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]

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The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]

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The transition period is over. Now, it’s official that Facebook is heading in the very lucrative and unfortunately annoying direction of making their business relevance a pay-to-play endeavor. Some might think that since we offer a service that manages and optimizes Facebook advertising and marketing that we would consider this to be a good thing,[…]

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