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Twice in the last year, we’ve heard debates at conferences about which to do first, develop a proper process or generate more leads. It always comes down to the process people talking about burning through leads and the lead people saying that more opportunities can supersede bad processes. My question: why not both? To me,[…]

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“You’re dealership is complete crap, your all lyars and theeves.” This is something we all deal with on social media. It affects our professional and personal online lives: INTERNET TROLLS. Internet Trolls are the absolute worst to encounter on social media. If you represent a business, you have to be able to handle them. It[…]

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If you are eagerly looking forward to sell your car online and don’t know much how to go ahead then you need to carefully plan on that. In general, selling vehicles on the internet requires various innovative steps that are way divergent from that of traditional methods of selling them through newspapers classifieds. The information[…]

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Live video is truly taking over Facebook these days. If you have a business page, surely you’re using this feature, right? Let’s assume you broadcast live on a fairly regular basis. Wouldn’t you like your live broadcast to reach more people? Of course, you would and here’s how. Facebook has given users the awesome power[…]

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Recently the new Miss USA was crowned, but her victory was not without controversy.  What does this have to do with your social media marketing strategy?  I’m so glad you asked.  Every business has a decision to make about what type of personality they want to portray online.  At every onboarding, Dealer Authority strategists ask[…]

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