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Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]

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Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.

If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]

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The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.

In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic search marketing and social media and we assumed that we could identify a service that shared our mindset of domination and having the best possible product available to car dealers. We[…]

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