Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
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By JD Rucker Automotive Consultation, Dealer Authority, Dealer Tips, News, Our Services, Uncategorized Sep 21, 2015
We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients!
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
By Nathan Ehinger Offbeat Car News, Uncategorized Aug 03, 2015
When GM decided to come back into the mid-sized truck segment weekend warriors across the nation rejoiced at the thought of being able to get their hands on a model from GM that offered what they needed. These hard working folks know they don’t need all the work and power that is found in the[…]
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
By Tyson Madliger Dealer Authority, General, Philosophy, Uncategorized Jul 13, 2015
It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car business if they’ve been in digital marketing. It’s an idea that has always been present in my mind but it wasn’t until I started my own company and saw the results[…]
By JD Rucker Dealer Authority, General, News, Uncategorized Jul 09, 2015
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear that other dealers might follow the largest new car seller in the nation,[…]
By JD Rucker Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to dealers, building or integrating technology that allowed for an industry within an industry. In fact, 10 of the 28 Google premier SMB partners are automotive-specific. That was two years ago. Today,[…]
In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic search marketing and social media and we assumed that we could identify a service that shared our mindset of domination and having the best possible product available to car dealers. We[…]