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Generating quality interactive content on your dealership’s Facebook business page requires more than simply asking a question. The goal of interactive content is to be entertaining, thought-provoking, and allow the viewers to share their opinions.  Interesting questions result in greater response rates but you must tread lightly as “interesting” is a very subjective term. Let’s[…]

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Personalization is the key to reaching your shoppers when they are ready to buy a car.  Shotgun blast marketing techniques like TV commercials, radio spots, and newspaper ads are excellent for branding, although the case could be made that even branding efforts are also better suited for the digital space.  These traditional delivery methods will[…]

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How important is the language we use in our automotive marketing?  Very. Spending months, years, decades, or longer inside a dealership equips us with a unique and specific set of everyday phrases and terms which, to us, sound perfectly normal.  To a shopper, however, your lingo may not translate properly and at the very least[…]

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The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and Bing go and change it all over again. This is a good thing for dealers who have the right automotive SEO partner. At Dealer Authority, we embrace change. We desire it. Every[…]

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Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you are, at heart.  While ultimately your social media strategy is[…]

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