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The old days of getting people to pull into the dealership on a whim thanks to colorful balloons, waving flags, and inflatable gorillas. Today, dealers must rely on the digital tools at their disposal in order to get the exposure they need to increase sales. Craigslist is one of the best venues for this. It[…]

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If you’re like most general managers, sales managers, eCommerce directors, and internet managers at car dealerships, you have no shortage of reports to go over on a regular basis. Vendors are sending reports. The OEMs are sending reports. The district is sending reports. Sometimes they say the same things. Sometimes they can even contradict each[…]

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I grew up at car dealerships. I first started working for my father’s Mazda-Kia store when I was 12-years-old and I’ve been in the car business ever since. So many things have changed in the last few years, let alone the last decade, and we’ve all watched this transition unfolding before our eyes. There are,[…]

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