Measurable automotive social media ROI. Seriously.
Return on investment. It's a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That's not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.
This is where our philosophy of ROI Targeting comes into play. The idea is simple: get the right advertising message in front of local car shoppers when they are in the market to buy. It's not about the overused catchphrases like "engagement" or "branding," although they do play a role in the overall strategy. Those are the easy parts. The hard part is taking advantage of the hyper-targeting components of social media that bring all of the true ROI value.
Here is a breakdown of the standard automotive social media services that we provide, followed by the real juice in our service:
Page and Profile Management
Likes and Follower Growth
True Automotive Social Media ROI
Having a strong social media presence through your pages and profiles is important. We don't want to downplay anything listed above. However, the "real juice" that can come from social media lies in the hyper-targeted advertising capabilities of the platforms.
We will drive car shoppers to you website inventory, specials pages, and landing pages. These are people who are selected based upon their intent to buy. We can generate multiple campaigns simultaneously that utilize combinations of several data points, including:
- Polk data
- Facebook automotive intent data
- Your own database of customers
- Conquest targeting
- Specific shopper demographics
- Website visitor retargeting
Here is an example of a single campaign currently running for one of our clients:
Make the Choice
Don't settle for social media that feels good but does very little. Let us turn your dealership's social media into what it was meant to be: an ROI goldmine.