Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.
This is where our philosophy of ROI Targeting comes into play. The idea is simple: get the right advertising message in front of local car shoppers when they are in the market to buy. It’s not about the overused catchphrases like “engagement” or “branding,” although they do play a role in the overall strategy. Those are the easy parts. The hard part is taking advantage of the hyper-targeting components of social media that bring all of the true ROI value.
Here is a breakdown of the check-box items that we provide, followed by the real juice in our service:
[learn_more caption=”Page and Profile Management”] Complete social media page and profile management to include the important networks: Facebook, Twitter, and Google+. Other networks such as Pinterest, Instagram, and LinkedIn are available as well.[/learn_more]
[learn_more caption=”Interaction Monitoring”] Daily monitoring of profiles and comments with SmartResponse where real people, not bots, read every interaction. When people talk to you, we respond to the average comments or contact the dealership.[/learn_more]
[learn_more caption=”Likes and Follower Growth”] Local, local, local. There is no reason to build up your social media with people from across the country and around the world liking your Facebook page or following your Tweets. Our methodology keeps exposure local – if they can buy a car, we want them following you.[/learn_more]
[learn_more caption=”Proactive Communication”] Automotive social media is a great place for people to talk to you and for you talk to them. When they’re communicating with you through social media, you can have a dialogue as compared to other sites where their comments can go without room for you to respond.[/learn_more]
The Real Automotive Social Media Juice
[button link=”http://www.socialsellscars.com/social-media-roi-challenge/” type=”big” color=”orange” newwindow=”yes”] Social Media ROI Challenge[/button]