Measurable automotive social media ROI. Seriously.

Return on investment. It's a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That's not across the board, but particularly in the realm of automotive social media, the ROI is often minimal.

This is where our philosophy of ROI Targeting comes into play. The idea is simple: get the right advertising message in front of local car shoppers when they are in the market to buy. It's not about the overused catchphrases like "engagement" or "branding," although they do play a role in the overall strategy. Those are the easy parts. The hard part is taking advantage of the hyper-targeting components of social media that bring all of the true ROI value.

Here is a breakdown of the standard automotive social media services that we provide, followed by the real juice in our service:

Page and Profile Management

Complete social media page and profile management to include the important networks: Facebook, Twitter, and Google+. Other networks such as Pinterest, Instagram, and LinkedIn are available as well.

Interaction Monitoring

Daily monitoring of profiles and comments with SmartResponse where real people, not bots, read every interaction. When people talk to you, we respond to the average comments or contact the dealership.

Likes and Follower Growth

Local, local, local. There is no reason to build up your social media with people from across the country and around the world liking your Facebook page or following your Tweets. Our methodology keeps exposure local - if they can buy a car, we want them following you.

Proactive Communication

Automotive social media is a great place for people to talk to you and for you talk to them. When they're communicating with you through social media, you can have a dialogue as compared to other sites where their comments can go without room for you to respond.

True Automotive Social Media ROI

Having a strong social media presence through your pages and profiles is important. We don't want to downplay anything listed above. However, the "real juice" that can come from social media lies in the hyper-targeted advertising capabilities of the platforms.

We will drive car shoppers to you website inventory, specials pages, and landing pages. These are people who are selected based upon their intent to buy. We can generate multiple campaigns simultaneously that utilize combinations of several data points, including:

  • Polk data
  • Facebook automotive intent data
  • Your own database of customers
  • Conquest targeting
  • Specific shopper demographics
  • Website visitor retargeting

Here is an example of a single campaign currently running for one of our clients:

New Car Social Example

Make the Choice

Don't settle for social media that feels good but does very little. Let us turn your dealership's social media into what it was meant to be: an ROI goldmine.

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