March 2017


Generating quality interactive content on your dealership’s Facebook business page requires more than simply asking a question. The goal of interactive content is to be entertaining, thought-provoking, and allow the viewers to share their opinions.  Interesting questions result in greater response rates but you must tread lightly as “interesting” is a very subjective term. Let’s[…]

Read More

Personalization is the key to reaching your shoppers when they are ready to buy a car.  Shotgun blast marketing techniques like TV commercials, radio spots, and newspaper ads are excellent for branding, although the case could be made that even branding efforts are also better suited for the digital space.  These traditional delivery methods will[…]

Read More

How important is the language we use in our automotive marketing?  Very. Spending months, years, decades, or longer inside a dealership equips us with a unique and specific set of everyday phrases and terms which, to us, sound perfectly normal.  To a shopper, however, your lingo may not translate properly and at the very least[…]

Read More