We’ve had some questions coming our way in recent weeks about the proper strategy for small- to medium-sized dealers groups and their websites. Is it better to follow the lead of the bigger companies like AutoMax and Penske who are expanding their web presence with more websites, or should groups put all of their eggs[…]
By Christine Plunkett Uncategorized Aug 29, 2015
By Tyson Madliger Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
By Nathan Ehinger Offbeat Car News, Uncategorized Aug 03, 2015
When GM decided to come back into the mid-sized truck segment weekend warriors across the nation rejoiced at the thought of being able to get their hands on a model from GM that offered what they needed. These hard working folks know they don’t need all the work and power that is found in the[…]
By Christine Plunkett Automotive Content Aug 02, 2015
One of the most exciting things I did at my car dealerships was to try to get into our customers’ heads. No, I wasn’t trying to use mind control or subliminal messaging to help increase sales. I wanted to understand the ever-changing mentality of the car shopper and what compelled them to come see us[…]