August 2015

We’ve had some questions coming our way in recent weeks about the proper strategy for small- to medium-sized dealers groups and their websites. Is it better to follow the lead of the bigger companies like AutoMax and Penske who are expanding their web presence with more websites, or should groups put all of their eggs[…]

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Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.