June 2015


When we started our company in 2013, we had learned from companies big and small that there’s one universal lesson in business if you want to achieve greatness: stay focused. In the car business, we’ve seen so many different vendors expand to the point that they lost their identity. Even the tiny agencies seem to[…]

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When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]

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If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s changing. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]

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Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]

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