April 2015


There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]

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… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of it all. Sometimes, it’s a revamp. Other times, it’s a slight course correction. Either way, you’ll learn the best ways to take your current internet department and make your vendors sing[…]

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With our society rapidly transitioning to a digital world, it’s no wonder that traditional water cooler talk has moved online. The conversations that once took place in the workplace lounge or at a happy hour after closing time, have been taken from this single location and spread across the country. The convenience of online forums[…]

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